It’s always a pleasure to talk to Adam King and in this chat, we’re talking all about accelerating business growth. Not all marketing is made equal. Just because it “works” for someone else doesn’t mean it will for you.

So listen on to learn the foundational skills and tactics you need to think about when it comes to your marketing strategy, so that no matter what your business is, where you are, or what you do – you see consistent growth. Consistently, and quickly.

Unfortunately, there’s no magic button. But the right strategy will save you an enormous amount of time and money, and makes sure you aren’t spending months (or years) swimming against the tide. (There’s a somewhat nautical reference for you, Adam.)

Hope you enjoy the episode. Please rate and review, and share with a friend in business to help them accelerate their growth, too.

“You’re not there as a business to be liked. You’re there to be valuable to a very specific group of people.” – @adamTLAF on @AllAboutDigMar with @justchrisbruno #DigitalMarketing

Show Notes

  • Three key growth accelerators [02:27]
  • Why we need a better word than ‘funnel’ [03:55]
  • Every transaction is human to human [09:34]
  • Simplicity + Focus = Growth [16:50]
  • Why doing social media because you “should” is the worst approach [22:23]
  • 3 things you need to know before you can grow [25:36]
  • The four things you need in your strategy document [31:03]
  • Marketing isn’t a popularity contest [35:58]

Stuff We Mentioned


Music by Hani Koi from Fugue