So, our team at social media marketing consultancy, Social INK, decided to create a podcast as part of our monthly challenges. Yes, that’s right, we started this as a challenge, to be able to showcase to people, just what’s involved in creating a podcast. 

This first episode is very meta. It’s a podcast about our goal to create a podcast. At the time of recording, our podcast had no name, so G.O.T, right?

But that didn’t stop us either way. In fact, it’s one of the biggest factors in everything we do, especially our challenges. The 80/20 rule dictates that 80% is turning up. Taking action, launching something new, especially before it’s “perfect” is key. 

Too many people are waiting to perfect their website before contacting prospects. Others are trying, for the 8th week in a row, to finalise a video before sharing it. We believe in action, and so it begins. 31 days to launch a podcast, from scratch. 

Wish us luck, and be sure to subscribe to make sure you know All About Digital Marketing.  

Show Notes

  • Meet the podcast hosts [00:28]
  • Our #30DaysOfLive streaming challenge [01:27]
  • Why we wanted to create a podcast [02:21]
  • What launching a podcast involves [04:20]
  • Why you should be repurposing content [07:59]
  • How to beat idea overwhelm [08:55]
  • How to know if you’re ready to get started [10:27]
Listen to Episode 1 of @AllAboutDigMar – about creating a #podcast. #SmallBiz @socialink_co

Read the transcript