Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum.
We break down:
- How to use ChatGPT to start brainstorming ideas
- Taking those ideas and refining them
- Getting into the details, and the weeds
- Breaking down the deliverables you need to complete the campaign
We’d love to help our listeners with some free reviews and advice, so feel free to reach out to us, you’ll find all the social media links down at the bottom of the description.
Stuff We Mentioned:
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Full Episode Transcript
Travis Ketchum 0:00
That’s the insane brain hack to me about all this is that you collapse down what could take days and I’m not wiped it out. This is what gets me so excited about AI in general.
Chris Bruno 0:12
Welcome to the all about digital marketing podcast, the show that dives into the best strategies, tactics and tools for entrepreneurs and marketers looking to exponentially increase their results online. Welcome to another episode of The all about digital marketing podcasts. I am Chris Bruno. I’m your co host, and I’m here today again with my co host, Travis Ketchum, how’re you doing Travis doing
Travis Ketchum 0:36
good as usual 1000s of miles away
Chris Bruno 0:38
1000s of miles away probably with nicer weather. But anyway, I’m not going to get into that.
Travis Ketchum 0:43
I don’t know your fake background looks pretty nice. So
Chris Bruno 0:45
that’s what cheers me up. I just keep looking back to think about going to the pool. But anyway, it’s fine. Today, we’re going to do something a little bit different. We’re going to basically jump into chat GPT. And we’re not going to talk about GPT. We’re going to jump into chat GBT. And I think this is going to be quite cool, because I genuinely believe we can help people understand five ways that they can really use chat GPT to help them with their marketing and to level up their marketing. And I think you agree with me on this.
Travis Ketchum 1:12
Yeah, I think it’s a great tool. You know, Steve Jobs had an old quote about how computers were the bicycle for the mind, where it kind of feels like AI is the bicycle for the computer.
Chris Bruno 1:22
So this is our first attempt at doing this. And there is something really important. So for anyone listening, don’t worry, we’re going to try our best to explain in detail what we’re typing in. Also to explain in detail or even read out the answers that are coming back out. But I think what will also be quite interesting is kind of explain some of the pieces along the way, this is all available on YouTube as a video as well. So you will be able to go and look at it and watch it again if you want to. And I do apologise. I know, obviously, having a visual element on an audio podcast doesn’t always work out well for everybody. But I do think this is mind blowing changes to the world. And I actually think, for my own. For my own sanity, I’m probably doing some, some mental health checks along the way here for me, because I do think that this has changed my entire industry, what I’ve done for a living for nearly 15 years. And I think it’s going to change everybody else’s as well. I just, I just do, I think it’s a huge game changer.
Travis Ketchum 2:17
I think it’s clear, though to say like, I don’t think it’s, you know, Armageddon, I just think that the landscape has shifted. And so there’s an adaptability required. Here, it’s, it’s not that the game was over, it’s that the game has radically changed. And that’s a key difference in my book,
Unknown Speaker 2:34
I think the game has
Chris Bruno 2:35
changed. I think there’s a lot of people out there right now that make a living by creating social media content by writing blogs by doing what I would consider to be not necessarily simple by any by any means. But work that takes time that we require human beings currently to do, because they do it best. And I think that’s changing very quickly. And I do think there’s a fair few people that if they can’t find a good way to shift are going to unfortunately find themselves in a sticky situation where again, I guess the when I went to university, when you and I went to when you went to college as well, the jobs that we currently do just didn’t exist. And that was fine. And I think that’s going to be the next stage of this as well. But again, I just want people to understand the tools, maybe understand what the tools can do and what they can offer them. And if they’re running their own business, if you’re trying to figure out your marketing, if that’s why you’re listening to this, or if you’re a marketer, we all know that this shift is going to happen. We don’t know to what extent but I do think this is probably a big piece of the puzzle, right?
Travis Ketchum 3:35
Yeah, I think it’s kind of akin to, you know, doing print photography versus going digital photography, the skill sets are still important, and the curation and the domain expertise is still important. You’re just changing the medium to speed up your workflow. That’s kind of the biggest way to look at it. But let’s, let’s give some people some real examples here. I think we have a kind of a goal here, right that we’re trying to help people show how to go from point A to point B and hit all the mileposts along the way.
Chris Bruno 4:03
Yeah. So I think this is something that’s really important for people that don’t actually know about this. Everything that you do in chat GPT gives context to the next thing that you do within this conversation in chat GBT. So if you’re not aware of this, it means that yes, you can start a brand new chat GBT. And so for example, you can literally go straight in and ask chat GBT to start creating content for you. Right? This is something that is really key. And I think a lot of people are using it for it’s for it. And so for example, you can say, create 10 tweets about digital marketing
Speaker 3 4:39
for small businesses. And if you literally put as little as that chat, GBT will build you out and write you 10 tweets Simple as that. This is insane.
Chris Bruno 4:50
So all I put in was create 10 tweets about digital marketing for small businesses. And what that’s actually done is come back with 10 tweets very quickly in the age of digital marketing Small Business Cisco compete with big dogs use SEO, social media and email marketing to reach your audience and grow your brand. Now, Travis, you and I know, this is some generic trash that as much as I hate to say, I know that people are doing this and then copying and pasting and throwing this into a Twitter account for this for themselves personally, because they think, yeah, this is going to help me get those numbers. This is garbage.
Travis Ketchum 5:28
Like I’m just gonna love this round the hype fury game, game over problem solved, job done,
Chris Bruno 5:32
could fire all the interns and the marketing managers and the Social Media Manager. That was easy right.
Travis Ketchum 5:39
Now, to be fair, though, this is this is also using the default model of GPT 3.5. Since you’re in GPT, plus, I believe you should have GPT four ID available as a model. So let’s see if the differences are. Let’s let’s give it the same problem, do
Chris Bruno 5:54
the exact same prompts. And we’ll see what the difference is between GPT 3.5 and GPT. Four, create 10 tweets about digital marketing for small businesses, and go. So straight away, we can see a really big difference, which is GPT phonologies, has gone straight in with emojis. It’s gone in with hashtags for these tweets. And it’s starting to try and pull things together that will attract people’s attention or potentially get found for the right hashtags on Twitter. And I think this is a massive display right of the differences between chats up to three and a half 3.5 and chat GPT. Four. But even then this in particular that we’re seeing is still remarkably generic content, right?
Travis Ketchum 6:40
It’s improved, but it’s still fairly vanilla.
Chris Bruno 6:43
So let’s talk about what we could actually do and how people could use this. And I think there’s going to be probably five different ways in total, I’m hoping I haven’t miscounted, that, there’s going to be five different ways that people can use this. But what we’re actually going to try and do is we’re going to take you from very beginning all the way through to having some content that comes out that you can hopefully use. And that’s going to be a lot more specific and a lot more in line with what it is that you want to actually make happen with your digital marketing.
Travis Ketchum 7:14
And the key way we’re going to do that is gonna be context, right? The same way that you would talk to your parents, a professor, and a potential date all differently. Because of the context of the situation, it’s going to have different outcomes. And so that’s going to be the key theme. You’re going to hear us repeating here as we go through some of these exercises, so that you actually get different results.
Chris Bruno 7:34
100%. And I think actually, I mean this, this is an interesting one, right? Because you actually have been playing with some ideas around this. So I’m wondering whether or not we take your idea and roll with it to a certain extent and see where we get to. Yep,
Travis Ketchum 7:48
sounds good to me. And Which model do you want to use? I mean, 3.5 is what everyone gets on regular chat, GPT chat GPT plus gets you access to the GPT. Four. Three reminds we’ll use the latest and greatest model, what do you think yesterday is the latest and greatest model, basically, the key is you want to tell it, I want you to act as give us some context. So some of the examples I’ve used in the past, I want you to act as an advertiser. Because as we said, have a context that makes them think about things very different, right. And then we want to tell it what you wanted to do in that role. So you know, you will create a campaign to promote a product or service or your choice. So you want to give it some some free will. And then you then you’re going to give it the objective of saying you’ll choose a target audience. Develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. Now, the great part about that last portion is you’re also giving it the freedom to tell you what you may have missed. Right? This is one amazing piece like there was a friend of mine or an acquaintance rather that went to MIT and he had a software problem. And he gave it one and even said like you’re thinking about the problem the wrong way, here’s actually what you need to use, right? So. So letting it point out what you may not know or what you’ve been missing is great. Now we want to give it a real real request, right?
Chris Bruno 9:16
So I’m not actually that quick at typing. So we’re going to need to go through that again, just and again, this will probably be nice for anyone listening. But we will, you will choose a target audience. So we’re giving it the freedom to be able to understand that it’s going to be promoting something but also to figure out who that target audience would be or what that connection would be develop key messages and slogans. So this is the idea of trying to get it to come up with some of the call to actions that would be super specific to that product and also their target audience.
Travis Ketchum 9:43
Select the media channels for promotion, and decide on any additional activities needed to reach her goals.
Chris Bruno 9:51
This as like the beginning part of a prompt, and this is what’s important to be able to understand is this is giving context to the machine to be able to to act in a certain way and respond in a certain way. And then now this gives you an opportunity to actually add in something that’s more specific to yourself to what you’re trying to achieve to what you do as a business as well. So what should we use as an example for this dress?
Travis Ketchum 10:16
The way I like to formulate it, as I say, My first suggestion request is, and then I put it in quotes. And it’s like, I need help creating. And now we can. Now we have some freedom here. So what do we what do we want it to create? We can ask it to create an advertising campaign for a specific situation, we can ask you to create a webinar script. What are you doing?
Chris Bruno 10:39
Well, so what what are we looking at in terms of a campaign to help promote a podcast about digital marketing? Is that to metal?
Travis Ketchum 10:50
I think it’ll help people understand. So yeah, I need help creating an advertising campaign for a Digital Marketing podcast.
Chris Bruno 11:00
Shall we give this a run and see what happens?
Travis Ketchum 11:02
Yeah, here we go. Yahtzee. Let’s go.
Chris Bruno 11:06
So straightaway, what we’re actually currently getting fed by the looks of it, I would say is a potential title for podcasts, which might actually be cooler than the one that I came up with. But more importantly, is now the system has actually written up a title. So digital marketing unleashed the podcast, we can replace that with all about digital marketing the broadcast, but we’ve got the target audience. So we’re looking at digital marketing professionals, entrepreneurs, small business owners, marketing enthusiasts, and individuals interested in learning and expanding their knowledge about digital marketing strategies, tactics and trends, key messages, one, stay ahead of the digital marketing curve to unlock the secrets of successful digital marketing campaigns, three, learn from industry experts and gain valuable insights for Boost Your Business Growth with proven digital marketing techniques. And now it’s even created a whole list of slogans for us. So unleash your digital marketing potential, your ultimate guide to digital marketing success, unlock the power of digital marketing strategies. So again, now we’re getting a tonne of info very quickly. But what I think this is where it gets more interesting now is that we’re actually getting to the point where it’s giving us ideas, and it’s feeding us with the ways that we could actually use this for promotion, like, how do we do this? Where do we go? What channels could we use? So here, we’ve got the usual things that you would always expect to see, I think, Travis, but some also for some of you out there that we don’t always think about, or things that we may have forgotten about, or things that just kind of nudge our memory a little bit as well, or remind us to not be lazy on certain pieces of the marketing spectrum that we’re supposed to do. But we’ve got things like social media, we’ve got YouTube, we’ve got email marketing, we’ve got content marketing, influencer partnerships, and podcast directories is like six media channels that it’s provided to our straightaway for promotion. And then it’s given us additional activities, which I think is interesting, because now it’s talking about some things that we could actually do, and how we distribute those on those channels beforehand. But some things that we can actually do.
Travis Ketchum 13:06
And these are those things where I said by giving you that open loop of give us any additional activities that may be required to achieve the goal, right. So this is where we allowed it to have that freedom of choice, right to say, hey, we know has been successful. So here’s some things even though you didn’t ask for them, specifically, the fact that you gave me the latitude to give you additional suggestions. Here, I’m going to spit them out. And this is where the least for me to take a look back my brain a little bit and gets, gets the gears spinning a little faster, and gives me more ideas on how to do it outside of the bog standard, like fanola stuff that you may expect.
Chris Bruno 13:40
Basically, what you’re saying is this is the bit that excites you really this is the bit where you start to see some magic happen. It starts to get you get you really going.
Travis Ketchum 13:48
Yeah, for sure. So does the engine go on for sure.
Chris Bruno 13:51
The additional activities it’s decided this again for the people who are listening rather than the people who are watching this. But it’s now given us a five different additional activities. So networking, attended to the marketing conferences and events to connect with potential listeners and experts in the field. Number two webinars of workshops, organised webinars and workshops around key digital marketing topics featuring podcast guests as speakers. Number three contests and giveaways, engage listeners with contests and giveaways on social media platforms, encouraging them to share and comment on the podcast content. Number four podcasts, cross promotions, so you can partner with other podcasts in the marketing niche for cross promotions, sharing each other’s content or reaching new audiences. And number five sponsored episodes, reaching out to companies and tools in the digital marketing industry for sponsored episodes and partnerships, offering them exposure to your audience. Now, what do you think of those five ideas? Travis?
Travis Ketchum 14:41
I think they’re reasonably decent. You know, obviously, I have a lot of background in contests. So for me that that pops up pretty quickly on the list of things to do, but when you talk to most people, they may have a hard time. You know, getting there by default. I think I think the networking Pease cross promotions and sponsored, I think is pretty obvious to most people. If you’re not a traditional marketer doing webinars and workshops to promote a podcast may not be a, an automatic thing you would have thought of.
Chris Bruno 15:16
It’s not but actually, it’s quite interesting because even this episode that we’re currently doing, probably could have been thought of, as, as a weapon or, or a workshop. Because this is a perfect subject for people to actually be able to jump in, register their interest, and actually learn something about how these systems work. Admittedly, there’s no gating of this content, so feel free to enjoy. But do hit that subscribe button if you find this useful in any way, shape, or form. Now, this is what I like about this. And again, this is what the differences between what we just played around with, give me 10. social media posts, for example, is that what we’re actually starting to create here is context for the machine to keep going and to move forward. Right. And this is something that I think a lot of people don’t play with as much. And I think this is something that people don’t necessarily realise that now that you’ve got all this info, we can actually interact directly talking about whatever it is that it’s talked about, and also asking the machine to be able to give us different alternative ideas or to look at it from a different perspective, if we’re not sure. Or if we just want to make sure that it’s really specific to what we’re doing, we now have an ability to interact, right?
Travis Ketchum 16:29
That plus we can X ask it to expand on a specific bullet point here, right. So it’s trying to give us the brief overview on a lot of different activities and a lot of different channels and things that we have at our disposal. But if one of these really jumps out to us, but we’re having a hard time seeing the next steps, we could then continue this context thread, where it’s now still thinking like an advertiser. But now it has more information and thought process around what we’re trying to advertise. We can continue building on that context, and have it expand. So we could be to do a webinar or a contest or whatever, we could even probably have it right, you know, cross promotion, outreach emails, right about how do I promote this, with others similar podcasts. So we we have a lot of avenues we can go here. But I think it would be interesting to pick one of them and have it exploded out a bit more, and give us an overview and outline. And then within that, if there’s emails can be written, right, the emails, like the whole deal, and take it down that rabbit hole, how far do you want to go?
Chris Bruno 17:31
This is the fun part. So actually, what I was gonna say to people as well, if you’re watching at this point, or if you’re not, and you’re just listening, but if you’ve repeated what we’ve done, and again, all the prompts and stuff will add into the onto the show notes for today’s episode. So you can play and have it go and doing this yourself. But basically, at this point as well, you could very simply ask it to give you five examples, or five ideas for each of these activities to just get your creative juices flowing. If you’re looking at this going contests and giveaways like what would I give away? Again, this is your time right to really enter and engage in that and say, What would five prizes be for what what a five ideas for prizes for a contest? Or a giveaway, for example, or like, Travis was saying, you know, where would I find relevant podcasts to cross promote, too, just to start that process for you as well, I, I think some people also get to this point. And that’s a lot of information, right? There’s just been dumped for you and I we’re looking at this going cool. And actually, there’s probably a few things on here that if we look at that first social media or sorry, the media channels for promotion, we probably both recognise that, you know, the cobblers kids have no shoes kind of problem. So we’re looking at this and I know you and I have spoken a lot about content marketing in the sense of you know, we need to do more for our SEO we need to do more for for how we get content out there, etc. Email marketing, a huge piece of obviously what you do not so big for me, which I should do more of and then vice versa for social media where I’ve done more of it than you have. And I think something that again, this is a lot right, if you’re not a marketer, anything else I think so don’t be afraid to look at this stuff and be just ask questions if you need to. Right. This is almost like interacting with a human being.
Travis Ketchum 19:11
Yeah. That’s the whole point. It’s, it’s here to serve.
Chris Bruno 19:16
Alright, well, let’s see, what are we? What are we going to tackle then? Do you want to go down the idea of webinars or workshops? I think this could be an interesting one to go down.
Travis Ketchum 19:24
Yeah, for sure. We can always come back later to in touch on conscious if we want to. But I think webinars and workshops is probably one of the more surprising answers I think to people if they were thinking about how do I promote my podcast? So let’s see what it has to do with it suggestions. So let’s maybe say please give me some ideas
Speaker 3 19:47
for a webinar or workshop that would attract our target audience. happy with that.
Chris Bruno 19:57
Okay, so again, referencing What we’ve already been talking to it about or what it came up with that idea of that target audience. So it’s using the above context that it already came up with in terms of our target audience and it’s re referencing that plus the webinars workshop idea and now pulling these things together. So for me, number two ideation when it comes to chat GPT This is probably the best single best tool I’ve ever had for ideation like you know, James Altucher always talked about the 10 ideas a day scribble them down kind of thing. This is just insane. You want ideas here we go. We’ve typed in, please give us some ideas for a webinar or workshop that would attract our target audience is currently come up with a title for this so digital marketing Power Hour, boost your business with cutting edge strategies, and webinar workshop ideas. So we’ve now been given so far 11 It’s just wrapping up I think the answer thankfully. So it’s given us 11 workshop or webinar ideas from number one mastering the art of SEO learn the latest SEO techniques, trends and tools to help you rank higher in search results and drive more organic traffic to your website. And then we go on social media marketing domination, Content Marketing Mastery, email marketing, magic, Facebook ads, deep dive, Google ads, optimization, video marketing, 101, influencer, marketing, uncovered conversion rate optimisation, Crash Course, podcasting for profit, and the future of digital marketing. I mean, I think I need to go on that webinar to see about the podcasting for profit. That’s something
Travis Ketchum 21:38
I also liked that at the end here it gave you like, Okay, now that you have some titles, you start thinking, well, what’s the scope, right, and it says, Each webinar slash workshop can be designed as a 60 to 90 minute session, providing a mix of theory, real life examples, and practical tips to attract your target audience promote these events through your podcast, social media channels, email campaigns and collaborations with influencers. Digital Marketing Industry offer exclusive resources, such as checklists, templates, or ebooks to attendees as added value, and encourage them to share the learnings with their networks. Now, what I love about this is, this got more specific than I expected it to, because one main thing I see when people do workshops or or webinars, is it’s like, Yay, we’re doing this thing, please register show up live, there’s no additional materials, and we’re gonna send you the replay which no one ever watches the replay really, like, really, unless you have some kind of scarcity element to it. So it’s, it’s it’s giving you the value, add the, the one piece that my marketing brain goes to because I’m in marketing space, when I read all those headlines, I don’t know about you. But I thought these are great. And they’re also a great opportunity to do a influencer to do the actual presentation. So this could be I could potentially see us doing, you know, eight or all 11 of these. And finding an expert that goes you know, I feel like you and I have above average knowledge, we’re finding a true expert on each one of them to come in and give a specific track talk, right? Because then they’re gonna provide a lot of extreme expertise, potential cross promotion value, right as he starts get you going about it, we can do a whole freakin summit about this right? Like, and just making a whole bunch of categories can be really interesting
Chris Bruno 23:22
that now we basically just decided that we’re going to do the all about Digital Marketing Conference, which is 11 Fantastic workshops that you can attend, and the price will be 497. No. So the key thing though, about this right is again, I really want to try and emphasise this as we go through this, we’ve gone from not really knowing what we were going to talk about and talk to it about and understand. We’ve gotten to the point of ideation, where I mean, this is insane, like you said, All 11 ideas there. If we found a partner, a company, and a time basically to do this, we will be able to pull this together, right? So we could have the expert as an influencer, that would come on to actually help us and talk about this, or we could guide it through or they could just take over on it and they’re getting an event produced and set up for them for free. During that we could also go to a company that offers a tool that helps to do X, Y, or Z, whichever one it is. So for example, for Facebook ads for email marketing, do you know anyone Travis for email marketing, good company? I know a guy All right, cool. We can look into that then. So again, like we can actually do this in a way that actually you could find a great series of people, companies, etc. That would all be happy to be involved in this. And you’re suddenly creating something that does bring a value to the table does really offer somebody something. And again, we’re still only at the beginning of this because I think this is now where it gets really exciting. From my point of view. We’ve got the context, we’ve done the ideation now we can get into the details and this is I still think for me, useful tool I don’t believe we should just all rely on please write everything for me and best of luck. I don’t think we’re there yet, you have to give this context and get to that point. But I do think that right now is a great way that we could take one or two of these ideas very easily. And ask it to show us an outline of what a course or what a workshop like this could potentially look like. And then there may be even how we would deliver it, right?
Travis Ketchum 25:17
Yeah, I don’t know about you. But I’d be interested in keeping going down this rabbit hole, let’s pick one of these and maybe ask it for some potential influencers? That could they could be a speaker for one of them, and then help it write some outreach emails? Or you want to go that far? Let’s see. Let’s do it.
Chris Bruno 25:35
Let’s see what happened. Right? So let’s,
Travis Ketchum 25:37
let’s pick one of the 11 ideas here, dealer’s choice, whichever one jumps out to you, you know, it can be like Google ads, optimization, or whatever. And then we will ask it to show you know, give us some potential partners that have expertise about the topic.
Chris Bruno 25:53
So I’m actually going to be a real deck and go down the number 11 and go with the future of digital marketing, because I genuinely still mind boggling with what we can do. But also because I think right now a lot of other people are as well, right? It’s a topic that is can’t ignore. But I think there’s also a lot of tools that are just appearing that people are jumping on to very quickly. And I’ve been playing with a few of them. Hopefully, I’ll be able to pull these things together into a video so that we can post that as well. It’s not going to be your solution. Right? So we tried one for the podcast recently, where you just drop in your episode, and it will do all the hard work for you, man, it’s not good. So
Travis Ketchum 26:33
we have to bring time Yeah, massive, totally missed the ball massively. And
Chris Bruno 26:37
again, so if you want to see this, you can go down to Twitter. And actually I put the threads that it suggested that I post, and I just found it. Like it could have been written about anything, it had no real impact or influence or anything to do with what we had actually been talking about. So it wasn’t very whatever you say person zero, person zero. Yeah, there’s nothing wrong with person zero. Right? Keep your eyes on for that. There’s a future episode coming. Alright, so let’s go with idea number 11. Future of digital marketing. And let’s see if we can actually take this all the way through to the end, like you said, and potentially, to actually be something that we produce as well, I think that’d be really cool way to end if we managed to, but let’s see.
Travis Ketchum 27:16
Yeah. So we can say, you know, give us some expert influencers that could talk about idea 11? Or what did they call it? What was the context menu, scroll up a little bit,
Unknown Speaker 27:29
Chris Bruno 27:30
the future of digital marketing,
Travis Ketchum 27:33
we’ll see what it does, could always break the system. But that’s okay.
Chris Bruno 27:37
Nothing quite like breaking the system. So we’ve gone with give us some expert influences that could talk about idea 11, the future of digital marketing. So bearing in mind, again, the context of everything that we’ve already talked about. And now obviously asking it to give us ideas of who these people are that we could talk to. Now straight away, I can tell you that they’re giving us some great people that are going to be remarkably interesting and or hard to get onto our podcasts. But again, if it helps,
Travis Ketchum 28:04
it helps that I actually have the cell phone number of number one.
Chris Bruno 28:08
That would be very useful to help like maybe we just send him the the email that we get out of this at the end and we just put look, we’re doing this experiment. come on board, play play ball. It’ll be fun. So, so far, we’ve got Neil Patel in number one, and it’s given us the website, the Twitter, which I think is fantastic. So it’s already giving us a helping hand to how you get in contact with these people. How do you find them? It’s also given us a very small and quick bio for each of these people. So here you can see Neil Patel is renowned digital marketing expert co founder crazy Okay, low bar, and KISSmetrics has been recognised by Forbes as one of the top 10 online marketers and a sought after speaker on topics like SEO content marketing and growth hacking. Number two, Gary Vee number three, Marie Smith, number four, Rand Fishkin number five, and handling. So we’ve now got five people
Travis Ketchum 28:57
that we could I want to jump in real quick, and just point out that, you know, this is where the domain expertise thing comes in, about knowing the industry and knowing a person. So like, I know, Neil, personally, I’ve known him for years. I also know that he acquired hellobar, he’s not a co founder of it. He was a co founder of the other two, right, crazy I can KISSmetrics. So it’s interesting to know that like, that’s the thing that you can easily copy, paste and like, already got your bio. But if you’re gonna go down this rabbit hole, you got to fact check it. Right. So just wanted to point that out. It’s a real simple, subtle thing. But it’s, it’s worth noting that you’re never going to get 100% right answer and this is why having some contacts and domain expertise and fact checking everything, especially if you’re gonna go do outreach, right, like, knowing for sure what they actually co founded versus what they may be owned and run is an important differentiator for making you show that you did the homework and not just have a GPT give you the answer. And I
Chris Bruno 29:56
also want to add to that after 165 Now Ain’t 10 I don’t know how many of these we’ve actually done so far. If you are doing something like this, and you’re going to put somebody’s bio onto anything, you want them to be happy with it. This is something that I have, unfortunately tried to do things in the past and try to move fast and one thing another, and realise that people actually can be very, very upset with a mistake. So you talked about this traverse before, when we did our AI episode, the first one, we talked about, you know, this system can be very good at just telling you stuff and you want to believe it, and it comes across very confidently. fact checking, like you said, the industry knowledge, understanding your own business, going to be really important. But again, take a few minutes, most of these people and anyone that you this worth their weight of who’s going on to these shows or doing speaker opportunities, etc, will literally have a one pager ready to send to you with all the details and info. So don’t be afraid to ask as well if that is something that you’re going to do. But anyway, it gave us some instructions again, at the end of this though. So reaching out to these influencers for interviews, guest appearances or collaborations can help you address the topic of the future of digital marketing on your podcast whilst also providing credibility and exposure to a wider audience. So I’ve got one thing to say about this. And I think these five that it’s given us is fantastic, except for the fact that they are very big names. I’m wondering if there would be a way for it to maybe know of some people that we could also maybe get in touch with, but that aren’t quite A listers that potentially charge 10s of 1000s of dollars to go to a speaking opportunity.
Travis Ketchum 31:33
What if we try asking you give us some more examples of lesser known experts.
Speaker 3 31:38
Let’s give it a go. Experts who could provide who can provide valuable insights on the future of digital marketing? There we go. So
Chris Bruno 31:56
what we’ve done here is ask it really simply give us some more example of lesser known experts who can provide valuable insights on the future of digital marketing. And what we’re trying to do here is to hopefully get some people that if we go to their Twitter accounts, for example, that we’re going to see they’re not, you know, they haven’t got 5 million 10 million followers, as the all about Digital Marketing Podcast is still quite small. I’m okay with saying that. So we want to find some people that maybe we have more of a chance of actually getting them in to have that conversation with us. And so far, we’ve got three names that have come up. So we’ve got a leader salies Brian Fonzo, Maddy Ozma, and we’ve got Ross Simmons, and hopefully the fifth one that will come in shortly. Any names that are ringing bell for you, Travis?
Travis Ketchum 32:40
Nope. And that’s actually a great thing, because it’s exactly what we asked him for.
Speaker 3 32:43
So now we’ve got five clubs. I actually do know Lachlan.
Chris Bruno 32:51
Fantastic, right. So this is why this is an interesting space. And this site is like it’s insane what we can do. But by asking for this now, I think we’ve got potentially five people that you wouldn’t feel out of place reaching out to, by the way, I don’t think there’s anything wrong with reaching out to those first five, either, you have to be very specific in terms of your pitch. But that’s a different point. But I think this list of five if we then went into their Twitter accounts, and we went to see how many followers they had, etc, we then be able to get an idea and gauge whether or not we think we could get those people onto the show or to work with us to do some form of a workshop, etc. So I think this is a great list.
Travis Ketchum 33:27
I love the closing statement it has here because I think it’s quite accurate.
Chris Bruno 33:30
So I sorry, you’re right. Inviting these lesser known experts to your podcast can provide fresh perspectives and insights on the future of digital marketing, while also offering opportunities for networking and collaboration within the industry.
Travis Ketchum 33:43
I think the key there is fresh perspectives, right? Because Because one thing about the ALS people is they do have a lot of pool and you have a big audience, but they tend to get on certain tracks right in the track changes over time. But they they have a certain scope, they have a certain way we would like to present things they have certain metaphors they like to use. And so sometimes getting these lesser known people can actually be a more interesting conversation just simply for the fact that it’s a conversation that hasn’t already happened 300 times I
Chris Bruno 34:08
think, I mean, I’m trying to understand are you saying Gary Vee has like a particular
Travis Ketchum 34:13
hustle your face off, buddy? What are you sleeping for sleep as you can sleep when you’re dead.
Chris Bruno 34:19
So hustle, hustle, hustle, but I think what is really good about this though, so we have got the five people that by the way, again, like I know. So I know one person on the list only so I’m not going to pretend like I know everybody that’s out there and by any means. And obviously it’s always fun that Travis knows the first person on the coffee a list game. And I know number five as Lachlan, I’m sorry, like I will reach out to you and let you know that this is coming out.
Travis Ketchum 34:42
But you’re an A Lister in our hearts Lachman, you’re an A Lister
Chris Bruno 34:45
in our hearts. And also I’d like to collaborate and do something. So now what we’re going to actually do is figure out what we could do with this list. Right? And I think this is where we’re going through these phases again. So we’ve gone with that idea of you know what the business is the Avatar, what it is that we’re going to be trying to do and that’s given us the context, we’ve gone through ideation, you know, what could we do? How could we do it? What can we promote? And how do we promote it? We’ve then taken that forward and gone into actually, well, let’s figure out a little bit more about that. So we now have an understanding of what we could do in terms of a webinar or workshop, we’ve chosen a title for it. We’re now asking for guests that could come on and be involved in this. And I think now, for me, anyway, Travis, the next step would be to start looking at what some of the deliverables that we would need might actually look like. So we can actually look at, for example, like you said, help me write an outreach email to all of these guests to see who would like to come on and be involved in this workshop with us.
Travis Ketchum 35:39
Yeah. You know, maybe if you have the context of helped me write a cold outreach email for all five of these potential guests. And we’ll see how well it does and see if it actually keeps track of all five.
Unknown Speaker 35:54
Let’s see what happens.
Travis Ketchum 35:55
And maybe, maybe we need to give it context. One extra. Yeah, always potential guests, on our upcoming digital marketing, summit
Chris Bruno 36:04
titles. And again, we actually have this created a title for us, so why not? Use that
Travis Ketchum 36:11
scroll back and get it? Yeah, yeah. Actually, no, we’ll
Speaker 3 36:15
take the whole thing. Give it the best chance of understanding what we want to do. So here we go. 321. Let’s see what happens.
Chris Bruno 36:28
Now, I don’t know about you, Travis. But doing this by have received so many pitches for people to be on the podcasts, we often discuss some of the more interesting ones that come through. And again, some of the people that we know some of the people we’ve never heard of. So we have to try and kind of filter these things through. Please bear in mind that people that are higher up in those a list of five names that we had earlier, will receive hundreds of emails trying to pitch them per day. Yeah, hundreds per day. So. So literally everyone is trying to do them. So there’s going to be two things that I’m looking for in this email, and I will start reading out what is coming up with, there’s two things that I think are going to be really important when you’re doing this outreach is one to be very specific. So what it is that you’re asking them for, and not sort of sugarcoating it too much. But number two, making it short? I don’t think so this is one thing that I’m looking at the way this is producing this email right now. And this email is long. So I’d say almost a full page letter rather than an email.
Travis Ketchum 37:34
Yeah, no one’s ever gonna read that. But think about, you know, pickup lines at the bar. You’re not reading them more in piece to get them to talk to you.
Chris Bruno 37:43
So this is what it’s come up with subject line invitation to speak at our upcoming digital marketing Summit, your podcast name. So now it’s actually created the whole email. So dear experts first name, I hope this email finds you. Well, my name is I’ll go with Chris. And I’m the host of the all about Digital Marketing Podcast, the podcast dedicated to exploring the latest trends and insights in the digital marketing space. This is really important because that context, the only time it’s come up, was in chat GPT is first ever answer to us. Let’s just be clear, like we haven’t re referenced what the podcast is about. It decided what the podcast was about. So that’s really interesting to remember. We are currently organising an exclusive digital marketing summit titled The future of digital marketing, discuss upcoming trends, innovations and the impacts of new technology such as AI, VR, AI, VR, and voice search on digital marketing strategies. The event will be held on dates. And we’ll bring together top digital marketing experts to share their knowledge and predictions on the future of the industry. I’ve been following your work on experts, website, blogs, social media, and I’ve been impressed by your expertise in expert specialisation. Your insight into evolving digital marketing landscape would be invaluable to our attendees, and we’d be honoured to have you as a speaker. I’m not even halfway through the email now. And by this point, I’m already bored. I don’t know why. Yeah, like I’m struggling to read it. Right. So it’s trying to give us like, as a speaker, they would have opportunities to share their thoughts network. One thing another. I mean, again, I don’t think that’s particularly useful. There’s also said, like We understand your time is valuable. I find that funny because at this point, we’ve written about seven paragraphs, so it’s just continuously going on. Please us to know if you’d be available to join as a speaker, Thanks for considering your warm regards, blah, blah, blah, blah, blah. So I think straight away, we know, these guys are busy, we need to get this email much shorter. And we’re not going to go away and do this hard work ourselves. Oh,
Travis Ketchum 39:37
no, I would say rewrite that email as short as possible. Focusing on what’s in it for the guest. Let’s see what happens.
Chris Bruno 39:50
So rewrite that email as short as possible focusing on what’s in it for the guest. So already straight away it’s kind of reduced the subject line into a slightly Different variations, interestingly speak at your podcast name summit and boost your influence. So now, I’d say this is much better for those second five or the list of the sorry that not the a list, not the Gary V’s. But obviously for five people who are more in your level or more in that network around that time, tight size of audience, etc. There is real benefit in having this content that’s created with them. So high experts name by your name, host of your podcast name. We’re organising a digital marketing summit on this day focusing on the future of digital marketing, your expertise in blah blah, caught our attention and we’d love to have you as a speaker by participating you’ll share your insights with a large audience network with industry experts increase your visibility in the digital marketing community interested question mark. Let’s discuss further details and see if it’s a good fit best your name way better. That’s so much better,
Travis Ketchum 40:55
way better. Now the font like I would say this is like at least usable. The last one was way too inflated. It was trying too hard. It was too verbose. This one is definitely usable for those more approachable people. Now, knowing copywriting I will be curious if we can try to poke the bear here a little bit and maybe get it to rewrite it in a maybe say rewrite that email and a clickbait
Speaker 3 41:21
style format. And see just see what amazing
Travis Ketchum 41:25
see what it does to see because I’ve gotten some pretty funny, cold emails and they do catch my attention.
Chris Bruno 41:31
So rewrite that email in a clickbait format. And maybe a
Travis Ketchum 41:35
format that gets people to respond. Okay, so rewrite
Chris Bruno 41:39
that email in a clickbait format that gets people to respond. Here we go subject line, we have a fire emoji stray so exclusive invitation explodes your influence at our top digital marketing Summit. I gotta be honest straightaway. There’s more of a chance that people will click on that potentially unless it turns out where if we’re emailing nothing but marketers, we don’t know what we’re doing to each other. But we have got a fairly short email though it is longer than the last one so far. But here we go. Hey, experts first name. You won’t believe this opportunity. rocketship emoji. I’m Chris host of all about digital marketing podcast and we’re holding the ultimate digital marketing summit on date to reveal the future of the industry. We’ve been following your game changing expertise in expert specialisation and knew we had to invite you join our All Star lineup and share your mind blowing insights. Brain emoji network with the industry’s biggest names handshake emoji skyrocket your visibility in the digital marketing community, upward trending graph emoji. Don’t miss out no entry emoji reply now. And let’s chat about how you can become part of this epic event to your success.
Unknown Speaker 42:55
Signed, Chris. Thoughts?
Travis Ketchum 42:59
I think it’s totally viable. I mean, I maybe wouldn’t use quite so many emojis. But I think yet, it’s the least interesting, right? And so you could probably from here, we don’t need to do it on this example. But you could probably say write me another variation, write me another variation, right. And like, you could probably come up with 30 or 40 variations, and then pick five or 10. And then basically start split testing them with your outreach. Right, which one of them actually gets people to? To reply? I don’t know. I think it’s interesting. I think the one right before this was usable, I think depending on your personality type and the kind of the vibe you’re going for. This could be usable as well and potentially better. But if you’re going for a more, you know, white collar, you know, corporate executive, I don’t think that this would be the right approach per se. But for our particular audience, I think this could hit personally. So
Chris Bruno 43:53
I’m really into this like, and the idea of we’ve done the deliverables for an email, but I think we could use, I don’t think we’ve hit the 25 message limit for GPT for yet. So what I’m also thinking is that we could actually use this to create some very basic copy, to talk a little bit about what we’re going to be doing. We could also maybe even get it to write that copy, pretending like we’ve already got those five guests that are going to be signed up and onboard so that we can pull together a little bit of content. And from that I’d also like to show people the difference between the social media posts that we asked it to write a little while ago, and how much more pertinent and specific these will be and how much more useful they are when you start to get down this context creating conversations
Travis Ketchum 44:38
so what how do you feel about asking you to write a headline for a summit featuring five experts in the future digital marketing and then once we’re done with that, having a write a social media posts for
Unknown Speaker 44:48
it, let’s do it. Have you got a prop designed?
Travis Ketchum 44:53
Yeah. Write a headline promoting our summit. With five expert guests, titled, I never want to give it the same title gave us before. And then maybe even more. So we had said write a headline, maybe write a registration, headline,
Speaker 3 45:16
registration call to action to encourage our target audience to register, clearly. happy with that. Let’s see what he does.
Chris Bruno 45:26
So what we’ve gone with in the end is write a headline promoting our summit with five expert guests titled The future of digital marketing and write a registration call to action to encourage our target audience to register. So what I have realised what we’ve done is we only actually asked for one, right?
Unknown Speaker 45:44
Whereas we could have actually asked for a few options.
Travis Ketchum 45:47
Yeah, that’s okay. I think people will get the idea, you could always keep giving it variations, I think this will be enough for us to see if it changes the social media promotions.
Chris Bruno 45:57
So here we’ve got headline, unleash your potential join five industry titans at the future of digital marketing Summit. It’s included all the key information that we talked about, but it’s given us that as a headline, and then registration, call to action, ready to turbocharge your digital marketing skills and stay ahead of the curve. Don’t miss this opportunity to learn from five expert guests at the future of digital marketing Summit. Register now and secure your spot for an unforgettable experience that will transform your marketing game
Unknown Speaker 46:25
Travis Ketchum 46:27
For a baseline, that’s better than most people would write? I think it’s not it’s not a world beating copy. But as a baseline, if you put that up, you would probably be at least at least average. If not above average, I think.
Chris Bruno 46:41
I’m starting to get in my head, this idea of us actually doing an experiment and not telling anyone about it, and then seeing what we get to the end rather than just this version on today’s episode. But would you like to change it in any way or try and influence it in any way so that we then before we then run some social media posts, just so that people can see start to finish? I think, just how much of a difference these things can make.
Travis Ketchum 47:03
I mean, we could, if anything, I would maybe rewrite the headline.
Speaker 3 47:08
Well, let’s go with rewrite three new versions of the headline above. Yep. Make one more. Click Beatty. I was going to say, one more direct.
Travis Ketchum 47:26
And one no one more professional, muted. Yeah, well,
Chris Bruno 47:30
this is funny how I didn’t go with that as an option, right? Rewrite three new versions of the headline above, make one more clickbait one more direct and one more professional. So the idea of this is again, instead of us trying to figure out all the ins and outs and trying to do one by one to figure out what it is we wanted to do. Take three examples. You could have said five examples. We didn’t even need to tell it necessarily what we wanted them to be specifically but bearing in mind our original headline was unleash your potential. Join five industry titans at the future of digital marketing Summit. We’ve now got a clickbait headline, which is discover the secrets of tomorrow’s marketing. Five experts reveal all at the future of digital marketing Summit. A direct headline is learn from five top experts at the future of digital marketing summit register today. And the professional headline is explore emerging trends with industry leaders at the future of digital marketing Summit. I hate to admit it, the one that will probably actually get people to register is in fact the clickbait headlines. Would you agree?
Travis Ketchum 48:28
Well, that’s clickbait for a reason, buddy. So now we have to, you want to have a right side and social posts for the clickbait headline. Yeah. So
Chris Bruno 48:38
now what we’re thinking is, so if you actually use some of these things, and if you were going to have this as your main page, this is what you want to try and do to actually get people to sign up, etc, you’re then going to post this out left, right and centre, linking comments, but you need some social media posts to be able to push this out. So I think there’s going to be two different parts to this that I would ask you to write. And I’m going to just say Twitter for now, because it’s going to be much shorter. I think if we get into LinkedIn, you know, it can get a bit verbose. So but I think if we asked it for Twitter, I think what I would say is we need headlines we need Twitter content, sorry, for Twitter from our point of view, but I’d also like it to try and have a go at writing a an example tweet that we could give to the guests that are going to be there those five industry experts.
Travis Ketchum 49:23
Yeah, that’s good. So that’s two additional traditional prompts, or do you want to do it all on one,
Chris Bruno 49:27
I will do first one from our point of view.
Speaker 3 49:30
So writes, should we go with three tweets?
Travis Ketchum 49:35
Sure. Yeah, definitely need to tell multiple.
Speaker 3 49:40
Okay, well, let’s just do multiple writes. Write some tweets, to promotes the
Travis Ketchum 49:48
Chris Bruno 49:49
the headline. And actually, I’m going to copy and paste it.
Travis Ketchum 49:55
And obviously that’s a way to make sure that it does exactly what you want to do, but I think we probably could have gotten away with saying promote the clickbait headline and I bet it would have picked it up but I’m totally fine with this route. Yeah, I
Chris Bruno 50:05
think I think you’re right as well. Sometimes it’s just nice to add in that extra bit of security like you say, but look, we’ve got right some tweets to promote the headline discover the secrets of tomorrow’s marketing five experts. I think we should also add into this, make them party we’re able to get
Travis Ketchum 50:22
random perspective from the perspective of the organisers
Speaker 3 50:26
from the perspective of the organisers looking to increase registrations.
Chris Bruno 50:34
So the final prompt is write some tweets to promote the headline, discover the secrets of tomorrow’s marketing five experts reveal all at the future of digital marketing Summit, from the perspective of the organisers looking to increase registrations. So straight away, tweet one, get ready to skyrocket your digital marketing skills. Join us at the future of digital marketing summit as five top experts reveal game changing secrets. Register now and unlock your potential insert registration link. And it’s used three hashtags, I think, hashtag digital marketing, hashtag marketing Summit. Sorry, two. And it’s also thrown in a couple of emojis, chat, GBT, four loves emojis by the looks of it. But it’s fine tweet to stay ahead of the marketing curve light bulb emoji our future of digital marketing summit brings together five industry experts to share their secrets on tomorrow’s marketing strategies Don’t miss out register today and start registration link, hashtag digital marketing Summit. So on and so forth, it’s actually provided us with five. So we didn’t specify we didn’t say three or five, we just said write some tweets. And it’s ended up giving us five. So I think that’s kind of interesting. But again, I’d say these are more on points, I think they don’t reference the guests. And obviously, when you don’t know who the actual speakers are going to be, you wouldn’t be able to include that. But I do think if we had said that we had managed to get Lachlan and whoever else to be involved in this, that this would also have included that and incorporated,
Travis Ketchum 52:03
I can also see an exercise once you get closer to the finish line and you have your your roster locked, of basically going through this exercise for each expert, right, and about their specific talk. So you could feed it the expert their talk, and then say write me five, you know, write me some tweets promoting this guests session in our summit with this name. And I think you could repeat this and then you start building up a whole arsenal of content, right, because if you do five of those per guest, maybe a five guests, also you have 25 tweets to pull from. And it becomes a lot more interesting and varied instead of the same drum over and over. And really important
Chris Bruno 52:41
as well, what I think would be interesting to do is instead of from the perspective of the organisers looking to increase registrations, from the perspective of the what did we call them, expert guests, guest experts, from the expert guests looking to increase registrations, so we’re going to keep exactly the same still using the headline and the title. But let’s see what it comes up with when it’s rewriting these so that again, there is an element of this, if you did this, you’d be able to send these tweets out to the guys who are going to be involved, give them something that they could use as a better technique. But what have you seen straightaway? This is
Travis Ketchum 53:22
amazing. So in the first tweet, and remember, we did not tell it, how many other people there with it’s remembering from before. So right into number one, it says excited to join for other amazing experts at the future digital marketing summit will reveal the secrets of tomorrow’s marketing strategies Don’t miss out this opportunity to learn and grow. Register now. So I understood that I’m in a group of five. So therefore, I need to reduce the integer by one, right. And then the second one is I’m thrilled to be one of the five experts sharing game changing insights at the future of digital marketing Summit, stay ahead of the curve and join us for this incredible event of pressure here. So like that content, it’s, you know, coming up again, with at least five is terrific. But it’s understanding that this is now from the guest perspective, it’s remembering that there was five guests based on what, like six or seven messages ago, and that they’re in that and writing, even in different ways, right? I’m thrilled to be one of the five, where I’ll be joining for others like that is the power of these threaded replies.
Chris Bruno 54:27
And I think again, like this is pretty specific now but you know, I was just looking at this and thinking to myself, you know, we forgot to do is to make sure that they include our hashtag in or not our hashtag sorry, our handle in all of these tweets, right? Because if you were going to send these out to the guys and say, look, here’s just some example tweets if you want to just copy paste, and again, this happens a lot. I’ve been a speaker a couple of events, I’m sure you’ve seen these things get sent over to you as well. So I think there’s another element of this we could actually say to it, you know, making sure you add your handle to make sure If you’ve got that, or a specific hashtag, if you’ve got one, and again, if you just asked it to make those changes, it would be able to do this. But I think the real key thing of this whole episode and my idea behind this was, there’s like five stages, I’d say, maybe, maybe it’s four. And I’m just hoping that it sounds good or better as five. But the five stages, which is the first one, which is setting up that context, so really giving it a purpose as chat GBT. So it’s not just a system that farms out word after word. But actually, it’s something that’s trying to understand a specific problem, and trying to answer it in the best possible way. We then use it to figure out some ideation. And we’ve done that on multiple sides of things, right? We’ve done the ideation four different ways to promote something, we actually use it for ideation of figuring out a product in its own right from the very beginning, which is really interesting. We’ve then used it to actually outline what that product could potentially be. And it’s ideated around that as well. So giving us the idea of this workshop, this has become a summit, this a summit that’s ended up with five guests, it’s done some research on the guests for us. So we’ve got all of those phases built into it. So we’ve really done ideation through to research through to actual deliverables, which I think is insane as well, right, we’ve now got to a point where we have an email that we’re happy to send out to a few people, we’ve got social media posts of how this would actually come out and what we can do for us and for the guests, we’ve got our headlines and our clickbait titles to make sure that we really, hopefully get as many registrations as possible. To me, this is huge. And if you’ve never seen this process from start to finish, I’m hoping that this gives you some insight and really understanding as to just how much this could help you with Travis, is there anything I’ve missed on that list of, I’m still gonna go with five, I’ll figure out what those five are later.
Travis Ketchum 56:48
I mean, the biggest takeaway for me is that you and I are having a seed of an idea. In roughly in our hat, like if this was a real thing that we wanted to actually execute on which who knows it might be in the future now I’m I’m more sold on it than I was at the beginning. We actually got some decent structure, some good ideas on who to reach out to how to do it to the point that it’s, it’s not quite, but it’s, it’s way closer to copy and paste. Like it’s definitely at that execution stage. As opposed to the long slog of ideation and planning stage. We could actually started just putting out some feelers based on this to see if anyone would actually be interested in joining. To do that in an hour. While we’re explaining the process on a podcast episode is incredible, right? Like we were I could have been even more efficient. If it was just you and I chopped it up on Zoom call or something. Right. So that’s, that’s the shortlist like, that’s the insane brain hack to me about all this is that you collapse down what could take days and you know, random motivation or whatever. It’s like how do I do this, oh, I still gotta write the tweets and kind of sit there and wrack your brain, you feel exhausted by the end, I’m like ready to go for another bike ride. Right now like I’m, I’m not wiped at all it’s this is great. So this is, this is the point gets me so excited about AI in general, and really collapsing down that process and get into the execution part, which is the, in my opinion, the exciting part. And the part where most people need to get to everyone gets stuck in this minutia leading up to it. And that’s now virtually eliminated.
Chris Bruno 58:24
Think, again, like you said, it’s not just the ideation of it. But it’s literally we didn’t come into this with an idea for a specific product or service at the end of this. And that’s the really key piece of this, we literally just went, well hang on, let’s see what happens. We’ll do it about I pick the topic. You know, I picked one of the the actual ideas for a summit of once we decided it was going to be a workshop or a webinar. All of these things have literally come from this process. And I think that’s something that’s really key. We’re all so stuck in our own heads. Sometimes if I know what I’m going to do, I’m going to do this, I’m going to do that. And again, because it’s so hard to get started and to actually start fulfilling that process. I think that can be a real challenge for people. But again, we didn’t know but like you said, this could actually be something where we revisit it next week on a call just the two of us and go, do you know what actually, this wouldn’t be that hard to pull together. And actually, we do know, three or four people between us quite easily, that would happily guest and be involved in this. And actually, we could pull something together and put it out there. And if people like that idea, again, like you say this is all about the testing, right? getting it out there in its simplest version to see if people do want to get involved and do want to register. That to me is a huge win, like you said in an hour and four minutes, which hopefully as we edit this down a little bit, it’ll be a bit quicker but actually on the video version, I will keep this exactly as it is so people can see.
Travis Ketchum 59:44
Yeah, this has been great. And even as someone who uses AI fairly often. I think going through this exercise is enlightening even for myself. So I hope other people get a lot out of it too.
Unknown Speaker 59:56
Well that’s it for today.
Travis Ketchum 59:58
If you’re if you’re super into this kind of stuff. There’s three things that you should consider, right? One is if you’re on YouTube gently ever so gently hit that subscribe, like and notification if you care to know gently, where we make love not war over here, right. The second thing is, if you like the audio format, I know that this was primarily visual aid. And so maybe not the best pitch for audio. But we do post this and all the major directories as instructed by GVT earlier. So you can definitely subscribe to all about Digital Marketing podcast. And my third plug, if you’re, if you’re savvy and are interested in this whole AI bit. We’re actually you know, this isn’t a thing that Chris and I do is something I do with someone else. But they have an email marketing newsletter as a daily newsletter Monday through Friday, called Signs of AI. So you can go to signs of ai.com. And sign up for a free daily newsletter, where you get examples, trends, prompts, things that are interesting around AI. And if you’re watching this very quickly, how we’re actually running a contest where we will actually pay for the winner to have a full year of chat. GPT plus, which is what we used in this example. But GPT four, so that’s my that’s my plug my traffic to plug. Anything else, Chris? Well, I’ve
Chris Bruno 1:01:12
signed up to the signs of AI by email newsletter now and I am enjoying it. I’m just wondering, what’s the chances of me winning a chat GPT subscription? Well,
Travis Ketchum 1:01:21
it’s, it is running through contest domination. So you have a random weighted lottery. So if you keep referring people, you’ll get 10 More chances for each person you refer. And your odds will be significantly better.
Chris Bruno 1:01:33
May the odds be forever in your favour, or whatever the Hunger Games phrase was, but
Travis Ketchum 1:01:38
that’s actually what the first email says, When you mentioned the contest. Maybe odds be in your favour.
Chris Bruno 1:01:43
Is there an emoji of snow, whatever his name was?
Travis Ketchum 1:01:47
No, anyway, good. Good stuff. Man. I think this was unusual. It’s different than what we normally do. But I think that also makes it exciting. If you
Chris Bruno 1:01:54
listen to this, if you’ve watched this, please do let us know though if you’d like this kind of content, because I think Travis and I would happily take on a more specific role in terms of what we’re trying to achieve at the end of this. So if you’ve got ideas, or if you want us to run this for your business, for your particular services, whatever it might be, we’d happily go through this on another episode or as a video, just to help and to make sure that we can do something that is useful. So let us know what your thoughts are. That’s really, really useful. Travis, thank you so much, everybody listening. Thank you, and we’ll see you again next week.
Transcribed by https://otter.ai