Sometimes in business, we can find ourselves in a competitive situation, we might have to pitch against another firm, or bid for contracts. But when it comes to your marketing, there are opportunities everywhere, if you know how to look for them.

The concept of the abundance vs scarcity mentality is all about identifying and seizing those opportunities.

Is it better to have the whole pie (albeit a small one) or to have a slice of a much, much bigger pie?

Ultimately the choice is yours, but when you start to realise that you might not be so alone and competing against everyone, you could realise that there’s more than enough to go around.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created. 

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Stuff We Mentioned

The Abundance vs Scarcity model isn’t new. But it is something worth investing some time to learn more about. Here are some links that I’ve found interesting and insightful:


Music by Hani Koi from Fugue