There are some things in life that are simply unavoidable. They happen, patterns, behaviours, whatever it might be. But in 1906, Pareto started to obsess over the 80/20 rule when he realised that around 80% of all the land in Italy was owned by 20% of the population.

After that, he started to look for the 80/20 rule in everything, and sure enough, he found examples, in nature and socio-economic practices around him.

Fast forward to today, and the 80/20 rule is prominent in business, and in our marketing efforts. The thing is, if you don’t know what to look for, then you might be missing the signs that are so important.

So how does the 80/20 rule apply to your business and your marketing? Chances are 80% of profits come from 20% of your customers. Invariably, 80% of issues and problems, also come from 20% of your customers.

In this episode, we’ll jump into how this works in marketing, and most importantly, what to look out for so as you can replicate the successes as they happen.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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Stuff We Mentioned

Want to find out more about Pareto’s Principle (the 80/20 rule), check out the links below:


Music by Hani Koi from Fugue