User-Generated Content (UGC) can often be misunderstood. There are so many forms of UGC that are often overlooked. In this week’s episode, we’re talking all about the important UGC options you have and why they are so important. 

Joining me today is Lorraine Ball Head Honcho from Round Peg and host of the More Than A Few Words podcast. She knows all there is to know about UGC and where you should get started. Like for example, just how important reviews are to business online. Bet you didn’t think of reviews as user-generated content right? 

Whether you’re a startup, a small business, a big business, or just getting started in your online adventures, you’ll want to hear what Lorraine has to say. You’ll find insights and those “oh yeah, I hadn’t thought of that” moments all the way through. 

I hope you all stay safe.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Get Social About It

This week, we’re trying something new. We’ll now have 2 episodes per week, one with an awesome guest, one to focus on 1 specific topic! Today’s is all about #DigitalTransformation with host @justchrisbruno – Enjoy!

Stuff We Mentioned

If you want to find out more about what I talked about, check out some of the links below:

Music by Hani Koi from Fugue