Today’s episode is all about how your customers should be at the forefront of what you’re doing. It doesn’t matter if it’s for your marketing, your product development or your company in general. Putting your customer at the heart of everything you do always pays dividends. 

Dionysia McPherson, from PaperForm, and her husband, Dean, know how important this is. In fact, Dionysia has spent many hours, days and weeks, running 1-2-1 sessions with their clients just to make sure she really understands them. 

This isn’t just as simple as checking the support tickets, although she does believe that all their employees should spend some time on customer support (to really understand who they’re working for in the first place). She’s even had to wake up in the middle of the night, just to take 1-2-1 calls to better understand her customers on the other side of the planet. 

Now, that’s dedication. What can you learn from this? Simple! It’s all about getting to know, and understanding, your customers intimately.

I hope you all stay safe.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Get Social About It

Today’s episode is all about understanding your customers to build your business.

How #customercentric are you in your business?

Join @DionyMcPherson from @PaperformCo talking with host @justchrisbruno #marketingpodcast – Enjoy!

Stuff We Mentioned

Music by Hani Koi from Fugue