Today’s episode is from The Social INK ShowJames O’Donnell, Commercial Director and Chris Bruno, Founder of Social INK, are talking all about how small independent retailers can use e-commerce to help interact with their local customers. 

Localising e-commerce is a great way during these uncertain times to remain connected with your local customers. Lots of people want to support their local stores, but it’s hard to do when you’re locked down in your house. They turn to Amazon, or the big chains, as it’s easy. 

But what if it was as easy to buy from a local independent retailer? 

What if they could continue to shop online, but get that “feel good” factor of supporting a local business at the same time? Enjoy the episode, and if you have any questions, remember, you can book a free consultation with the Social INK team at any time. 

I hope you all stay safe.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Get Social About It

Today’s episode is all about how #independentRetailers can localise #ecommerce.

As part of the @socialink_co Show, join @jodonnellcoach and host @justchrisbruno.

Let us know how you’re using e-commerce locally. #thesocialinkshow – Enjoy!

Stuff We Mentioned

You can find all our videos over on the Social INK YouTube Channel.

Music by Hani Koi from Fugue