Today’s episode is all about repurposing content like a pro. Shaina Weisingerfrom Repurpose House knows her stuff. For years she’s been making content really work for companies and clients, simply by repurposing. 

We’ve all heard the term, “repurposing” content, but what does that actually look like for a small business. Well, in simple terms, if you’re currently creating content, publishing it and sharing it once, you’re doing it wrong. 

One piece of content can become so much more. From creating quotes out of blog articles, sharing shorter clips of longer format videos, or podcasts, there’s so much that you can do with every single piece of content that you’re currently producing. 

So what are you waiting for? Get into the episode and learn how and why you should be repurposing your content as much as possible. You’ll be amazed at the results, as well as just how much content you can really produce easily and effectively through repurposing. 

I hope you all stay safe.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

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Today’s episode is all #repurposingcontent online.

Join @WeisingerShaina Founder of Repurpose_House as we talk about how to effectively repurpose your content online.

Are you repurposing your content? #contentmarketing

Stuff We Mentioned

Music by Hani Koi from Fugue