Today’s episode is all about creating content for YOUR audience. It sounds really simple, right? But what does that actually mean? Well, let’s start by defining who your audience is and what would help them. 

That’s right, your content should be all about your audience. It should be created with them in mind. For every piece of content you create, you should stop and ask yourself, would my ideal client “Susan” find this useful on her journey right now? 

By asking, and answering that question, you’ll start to figure out whether or not the content your creating is really for your audience, or if it’s just because you wanted to create it. We all want to offer value to our audience. But what I value, or what you value, might be very different from what your audience will value. 

Another trick, when creating content for your ideal customer, think back to your sales calls with people that became clients. What were the questions they asked? What were the questions that kept coming up? If you can answer those in your content, you’re going to be a superstar for your audience. You’ll be answering their questions before they even ask them. 

What has your single biggest marketing challenge been in 2020? Want to let us know? Visit this link and book a time to tell us all about it –

I hope you all stay safe.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Get Social About It

Today’s episode is all about creating content for YOUR audience.

Join host, @justchrisbruno from @socialink_co as we look at how you can offer true value to your audience.

What’s your biggest marketing struggle been in 2020? – Enjoy!

Stuff We Mentioned

You can find all our videos over on the Social INK YouTube Channel.

Music by Hani Koi from Fugue