Today’s episode is all about content marketing for small businesses. Content drives your marketing channels forward. You may not realise just how important it can be, but everything from your website, social channels and email newsletters all rely on great content.
We’re joined by Jessica Thiefels. She’s a marketer and a coach, helping owners create great content for small businesses. Spending her days helping brands to really craft messages that help them to reach a bigger, and better, audience.
We often think of content as just our blog, or just our social media channels. Everything you’re creating is content. But how can you be smart about creating content? Well, understanding the benefits of organic content and SEO is a great place to begin.
Understanding your audience, creating content that solves their problem, is a great way to start developing content marketing for small businesses. Jessica digs into what it takes to make your content stand out, and most importantly, how it can really help develop your brand online.
No matter what stage of your journey your on, Jessica’s advice is sure to help you.
I hope you all stay safe.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Get Social About It
Join @jthiefels and Host @justchrisbruno as they talk about what you can do when it comes to creating smart content.
How much content do you create? #marketingpodcast
Stuff We Mentioned
- Visit Marketing From The Gut’s Website
- Take a look at Jessica Thiefels on Instagram
- Connect with Jessica Thiefels on LinkedIn
- Check out Jessica’s Keyword Research Guide
Music by Hani Koi from Fugue
