In this episode, I had the pleasure of speaking to Xenia Muntean, CEO and co-founder of Planable. Planable is a marketing collaboration tool and has been used by well-known brands such as Jaguar Land Rover and Viber. Before she started Planable, she built her own social media agency while still studying – and led social campaigns for companies like Coca-Cola.

It’s no surprise that her work has gotten her recognised on the Forbes 30 Under 30 list. Her insight into branding, digital marketing, how to get feedback, B2B outreach strategy, and other actionable tips make this episode one you can’t miss. 

Hope you enjoy it. Remember to please rate and review, and share it with a founder who needs to hear it.

Show Notes

  • Why Xenia started Planable [2:10]
  • How to find your brand voice [08:47]
  • Why you need to be embarrassed when you launch [22:28]
  • Feedback is like going to the dentist [28:33]
  • How Xenia uses LinkedIn to build her business [38:17]
  • Cold reach online vs in person [41:16]
  • Why being personal gets results [48:25]

Stuff We Mentioned


Music by Hani Koi from Fugue