Digital marketing is now vital for every company and all business owners are putting great value on it.
Of course, high-quality websites, engaged social media accounts, and other online marketing tools are necessary for digital marketing.
Socialtradia says that you can’t reach significant success in digital marketing without specific tools. Here are several important online tools to enhance your digital marketing performance.
Ahrefs
Ahrefs has changed the field of web analysis and gained fame among SEO specialists. The important thing is that you do not need to go to Ahrefs Site to estimate web pages, websites, and keywords from an SEO point of view.
Ahrefs SEO Toolbar (Google Chrome extension) will provide you with the most important keyword metrics.
MOZ
This tool is based in Seattle and was founded by Gillian Muessig and Rand Fishkin in 2004. It is now a famous software for SEO and an efficient analytics tool.
Fortunately, it has an extension of Chrome by which you can check the authority of websites and their pages in terms of search results. Also, you can know how much spammy they are.
BuzzSumo
BuzzSumo is a great tool for content research as well as influencer monitoring. BuzzSumo will search the internet including blogs and social feeds to find the most popular content in your niche.
With more than 5 billion articles, it can provide the world’s largest social engagement data. BuzzSumo can, therefore, be useful to find bloggers, authors, and generally content creators who are highly engaged on social media.
Google Analytics
Google Analytics offered by Google tracks and reports website traffic and is currently a platform inside the Google Marketing Platform. By this tool, you can check the ROI on your marketing, content, products, and optimize your performance accordingly. Google has unparalleled insights and machine learning capabilities which can be vital for your business.
Clicky
With more than one million websites as users, Clicky is one of the best online web analytics tools around the globe.
You can obtain real-time analytic data about metrics like your visitor traffic and also detailed data about every visitor’s activity.
AT Internet
AT Internet is one of the most advanced web analytics tools that helps you to view, analyze, and act on your website’s data.
It can offer data on traffic, sources from which visitors have been redirected to your site, and their interaction.
Despite Google Analytics, AT Internet analyze site traffic initiated through marketing and email campaigns.
Hunter
Hunter is the leading platform to find and verify personal and professional email addresses. Using Hunter, you can connect with the people that matter for your brand just by entering their name or their company’s address.
It will provide you with 50 free items, but if you want to use its bulk options to find numerous email addresses with a single click, you should certainly pay.
Grammarly
Content creation is at the core of every marketing strategy and therefore you need to take care of it to be accurate and optimized. Spelling and grammatical mistakes are always one of the biggest problems of marketers.
Using Grammarly you can reduce your worries and increase the quality of your texts. Chrome extension of Grammarly can help you to replace every wrong word instantly which can reduce the stress of your job greatly.
Social media tools
Finally, we are willing to summarize some important tools you can use to optimize your performance on social media. Of course, you have to match your strategies of social media and SEO.
For example, the top social media analytics and automation tools are:
- AgoraPulse
- Brandwatch
- BrandMentions
- Meltwater
- Reputology
- TapInfluence
- Hootsuite
Conclusion
There are many online analytics tools you need to use to analyze and optimize your performance on your web and also social media. Many tools provide you with SEO analyses data and many others provide social presence data.
