In this episode Gareth Alvarez, Head of Content at Social INK, shares a quick trick to improve your content. This applies to any business that shares blogs, articles, emails, and even video content. 

Listen on to hear about how asking questions will improve your content and what questions to ask. It’s all about putting on the mindset of a journalist and making sure you hook people in with the most important information, as soon as possible.

In today’s marketing landscape, every business is a publisher. You’re not only competing with businesses in your own industry, you’re also competing for attention with every other business out there. The most valuable resource you can gain is ATTENTION. Asking the right questions will make sure you keep it.

Hope you enjoy the episode. Please rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Show Notes

  • Where the question approach comes from [01:21]
  • Why questions are key to improving content [01:59]
  • What are the key questions? [03:09]
  • How to use the questions in combination [04:43]

Stuff We Mentioned


Music by Hani Koi from Fugue