In this episode I had the pleasure of catching up with Gary Lewis, also known as Gary Does Copy, an established freelance copywriter who in his own words is a “creative generalist”. But when he has to niche down, he’ll say fintech.

This chat goes into detail about the realities of marketing yourself as a freelancer or solopreneur, the challenges of being the only “face” of the business, what works on social media for solo and small teams, and why content really IS king. LinkedIn, Twitter, creativity, and adding some personality are all themes we come back to in this conversation. Because they are incredibly valuable tools, especially for solo business owners.

Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. 


Show Notes

  • Generalist vs Niche [00:59]
  • Why marketing is like a marriage [14:33]
  • Getting over the fear of marketing [25:36]
  • How to find your voice as a solopreneur [33:53]
  • Why you need to walk the talk of your services [43:22]

Stuff We Mentioned

Music by Hani Koi from Fugue