If you’ve been listening since Day 1 or have gone through the archive, you’ll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he’s deep in the trenches, using content to grow businesses. Both Social INK’s projects, and our clients. 

In this episode, we chat about what “content marketing” actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it’s best to be polarising.

And yes, bad press IS really better than no press.

Hope you enjoy the episode. Please rate and review, and share this episode with a friend who’s trying to grow THEIR business, too. 



Show Notes

  • Why content is essential [03:59]
  • How to get started if you’re not a copywriter or content “creator” [10:07]
  • Why marketing does need to offend some people [13:09]
  • Your core audience wants YOU, not a mask [19:33]
  • How to get over the fear of starting [27:36]
  • Why you need to repurpose content and specifically HOW to do it [29:46]

Stuff We Mentioned

Music by Hani Koi from Fugue