It’s been an incredible 2 years and 3 months. In that time, the All About Digital Marketing podcast has recorded and published 160 podcast episodes. 160?!?!?! That’s crazy when we think back to how we started, or more importantly, why we started the podcast.

Internally at Social INK, we, as an agency, decided we wanted to know exactly what it took to plan, record, and launch a podcast. We did it all in just 30 days. Whilst running an agency I might add.

2021 – A Year of Change

This year we’ve made a big change at Social INK. In fact, there’s been a lot of change these last few months. As an agency, we have now niched down, and we’re now focused 100% on the blockchain industry. We’ve been working in this space for the last 4.5 years, but now it’s official, and it’s all we want to do going forward.

Next, we announced the launch of our Fractional CMO Service for blockchain businesses, helping projects bridge the gap between marketing strategy and marketing budget spending. Believe it or not, there are a lot of projects (and companies) that are spending money and don’t know if it’s effective or not.

Last, but by no means least, Anna Simmonds was promoted to Chief Growth Officer at Social INK. This is a first for our agency, and after 4 years of working with us, Anna can’t wait to get into the C-Suite and take more responsibility for guiding the business going forward.

And that’s just in the last 3 months.

Why take a break?

When we started the All About Digital Marketing podcast, we really wanted to help as many small businesses as possible. It’s something that I’ve loved doing for many years. With our new focus being blockchain, and with so much happening in the space, we’re having to re-assess how we spend our time and resources.

Yep, that’s right, I’m taking my own advice. Something that we’ve talked about a lot on this podcast. You need to focus on your target audience, and create valuable content for them. That being said, you guys have all been AWESOME! I mean it truly. We’ve had so many messages from listeners and we’ve really appreciated all of you taking time out of your busy day to listen to the podcast.

So what’s next?

Well, we’re currently working on a brand new media channel that will be focusing on blockchain projects, the jurisdictions and the regulations for the industry across the world. If I’m honest, I can’t wait to get started. We’re currently still in the planning phase, and there’s so much still to do.

It’s important for us, as an agency, to continue to create valuable content. Now, more than ever, we feel like it’s time to do that by focusing on the industry we’re serving.

We’re not 100% sure what happens next for the All About Digital Marketing Podcast. We won’t be taking it down, and we’re open to ideas if you have any. Or if you think you’d make a great host of the podcast, you can reach out to us too. If you’d like to reach out, you can on we’d love to hear any ideas you might have.

Want to stay connected?

If you think you’d be interested in catching some of the content on our new channel, please feel free to register for Connecting The Blocks here.

If not, remember, there are 160 episodes of the All About Digital Marketing podcast available to listen to, or watch on YouTube.

Or you can always simply keep in touch with the Social INK team on Twitter or LinkedIn.

Music by Hani Koi from Fugue