Episode 2, and we finally have a name. Welcome to the All About Digital Marketing podcast, “it does what it says on the tin”. In this episode, I’m (Chris, CEO of Social INK) joined by Anna Simmonds, Head of Social Media, and Gareth Alvarez, Head of Content. 

We’re talking all about content marketing and why it’s so important to small businesses. The potential ROI (return on investment) is huge, especially compared to many other options online right now, and the best news is, it could cost you absolutely nothing to get started. 

When we talk about content marketing, people often mistake this for a buzzword, it’s not. Content marketing is all the content you create for your business. Social media posts, blog articles, videos, live streams, it’s all part of your content marketing. 

Take a listen and let us know your thoughts. Remember to subscribe to the podcast and let us know any feedback, or if there is anything you’d like us to cover in an episode, or go into more detail on. 

Thanks for listening!

Show Notes

  • What is content marketing? [00:45]
  • What content marketing includes [02:08]
  • Marketing is an investment, not an expense [03:20]
  • How to make sure your customers think of YOU when they’re ready to buy [05:02]
  • Why content is a better long-term investment than paid search advertising (source) [08:12]
  • What to do if you’re not “good at writing” [09:40]
“Content Marketing is the biggest opportunity for you to compete and grow your business.” – @AllAboutDigMar. Listen here: https://allaboutdigitalmarketing.co.uk/why-content-marketing-is-important/ #DigitalMarketing @socialink_co

Read the transcript