Hey everybody, I’m Chris, CEO at Social INK and in Episode 6, I’ve taken over the podcast, all by myself. You see, since founding Social INK in 2008, I’ve lost count of the number of conversations I’ve had with potential clients and leads over new websites.
Worse than that though, I’ve also lost count of the number of conversations that end up with the potential client telling me that they have a nephew, or a friend’s daughter, that’s pretty nifty with websites and has agreed to do it for £300.
A professional website design costs a lot more than £300, and it costs more for a good reason. It’s better!
Here are some quick thoughts and insight into why you need a professional website design, and most importantly, why cheap is expensive, and expensive is cheap.
Hope you enjoy the episode, remember to subscribe and feel free to give us some feedback and let us know how we’re getting on.
- Your website needs a clear purpose [00:37]
- Cheap means sacrificing quality [01:55]
- Why quality is cheaper in the long run [03:29]
- Even if you “can” do it, you need to focus on your strengths [05:05]
- It all comes back to your business goals [06:35]
- Cheap is expensive and expensive is cheap [08:20]
Read the transcript
[00:00:09] Hi everybody. Welcome to the All About Digital Marketing podcast. I’m Chris Bruno. And today I’m here talking a little bit about why you should have a professional website designed. The reason why we want to talk about this is that so many people are out there and they’ve built something themselves whether it be a WordPress or a Squarespace website or a Wix website, and they don’t necessarily have the skills that are required to make this work the way they want to.
[00:00:37] Now whatever the reasons that you’ve built a website are and again we always talk about starting with a strategy, starting with a why, starting with a reason. The chances are you’re not maximizing the potential or you have a website that doesn’t quite do what you want because you’ve tried to make it fit into a box a box that is limited by your Wix website, by your Squarespace website or by whatever it is that you’re trying to do or even maybe your technical knowledge of the subject.
[00:01:05] When it comes to professional web design, a company that can help you or a designer who can help you achieve your goals and achieve something that actually helps you to develop your business to help develop your sales to help develop your lead generation, whatever it might be, is going to be far more effective at that. And it comes from years of experience. Here at Social INK, we’ve been around since 2008 and in that time we’ve created websites for charitable organizations for health care for financial services for fintech for block chain for CBD. We’ve worked with all sorts of businesses but the one thing that we have in common and the one thing that all of our projects that we’ve dealt with have had in common is that we’ve started with what the goals are what it is that the company, our clients, are trying to achieve and this is a big difference.
[00:01:55] A lot of people come to us and say you know I need something cheap. I need it cheap. I need it fast. The problem with that is you’re not going to get quality. Nobody out there is going to offer you a £99 website that’s going to have all the features and all the functionality. In fact for a £99 website we wouldn’t even be able to afford a third of the hosting costs that we use for our clients.
[00:02:18] Why? Well because we sent people out with an account and a service for a hosting provider that works. We include things like a dedicated IP address which at this stage you might not even know what that is. It’s all about securing the website that you’re using. It’s about having an IP address that’s identifiable only to you. Not a shared one. Not something that for example will allow you to be on the same server as somebody else, if that other person does something bad, you’re getting a negative review for your potential website based on that shared IP address.
[00:02:51] We also include things like SSL certificates as standard. Now this doesn’t sound like a lot but when you go to a website and you see something come up with a flag saying this website might not be secure. It doesn’t instill confidence. It doesn’t help you trust that brand and it doesn’t help you decide that’s who you want to purchase from.
[00:03:10] So in that little tiny section of just what the hosting provider is we’re already talking about huge differences the things that people will not be able to offer for a cheap price point and again the old phrase in the old expression “cheap is expensive and expensive is cheap” is there for a reason.
[00:03:29] A great quality product from day one is going to save you a huge amount of headaches, time, resources, money, potential future upgrades, development costs, whatever it might be to get to where you really want to be. By going cheap at the beginning what you end up seeing is a website that does very very little or very very basic or doesn’t really convert customers and eventually you’re going to get to a point where you need to have it redone and you can imagine that you’re going to redo this process once, twice, three times trying to find this until you realize that actually by paying a professional, by paying an agency, you’re going to find yourself in a position whereby you have a product that really works a website that is designed for you to achieve your goals and that helps you reach those goals. That’s the important part.
[00:04:15] Now whether it’s an e-commerce website and the idea is to get people to subscribe to a newsletter, it’s to get people to find out more about your products, whether it’s to get people to sign up for a membership. It doesn’t matter. All of these things are just part and parcel of what a professional web design would be. And I think that’s really important for everybody to understand.
[00:04:36] There’s one percent of you out there, by the way, that can build an amazing website on Squarespace that you can figure it all out that you’ve got that little bit of technical understanding enough to get you through that. But the reality is for the majority of people that’s just not the case. We see it with social media we see it with web design. When people decide to go cheap or when they’re trying to save money at the beginning what ends up happening they work with Johnny who is the son of a friend who’s just trying to do stuff or trying to make some extra pocket money. We see people trying to get the intern to do this for example but here’s an analogy for you.
[00:05:10] If you owned a Porsche you could buy a Haynes manual and you could try and figure out how to do the service yourself. That’s going to save you a ton of money. But the reality is you’ve bought a product, you want a product that really represents who you are and how you want to be seen by everybody else out there. So why would you try and service your Porsche yourself instead of taking it to an authorized dealer who’s going to make sure they do a great job? And yes it’s going to cost you more money but it’s going to be done properly. The same is true for your website. And I think this is really really important.
[00:05:45] When we talk about things like e-commerce like mass membership websites anything with what we would call functionality. You’re upping your game. A brochure website as we would call it would include anything for example that would have a few pages and maybe a contact form. But when it comes to e-commerce you’ve got a lot of intricate parts you’re going to have a payment system that needs to be plugged in, some of your products might have variations, some of your products might require delivery, some might be virtual products or downloadable products. How are you going to run all of those different aspects without having the knowledge or without having somebody there to help you do this? And this is where a professional web design company or an agency can help you to really build that business from day one in a way that you can manage in a way that you can control and something that you’ll be able to move forward with and grow your business with.
[00:06:35] Achieving your goals with the technology and with the tools that are available to you has always got to be your number one, it has to be the first priority. If we’re not going towards our goals or we don’t know what the goals are in the first place and we don’t have that web design, let’s think of it as our store front of virtual store front, looking hot, looking good, showcasing exactly who we are and giving that feeling of that brand that you want to work with that you want to buy from then what’s the point in doing it in the first place.
[00:07:07] Again we’re not saying that you need to use us but we would say and we would encourage everybody out there. If you’ve built your own website, if you’ve been trying to get your stuff together, if you’ve been trying to get something online and it’s not quite working, now’s the time to take serious action.
[00:07:22] Investing in something like a proper web site a system that’s going to work a back end that you can control that you can manage, system whereby all your customers are notified about orders about shipping, that everything is branded. All of those components are what make a brand really stand out. It’s what makes the difference between people thinking you’re running the business out of your garage or it’s a real business that I can trust and that I can purchase from.
[00:07:48] By the way nothing wrong with starting a business out of your garage. We know quite a few companies that have done that and done very very well. But you’ll also know that a lot of them have moved a lot further past that. So if it’s time for you to have a look at your website and decide whether or not it’s time to move forward with a professional web design I think it’s going to be hugely important you find an agency that can help you, that understand what your goals are. Understand you, your values, your brand, your company, your products but most importantly the goals. What are you trying to achieve?
[00:08:20] Long term growth takes time and you’re going to want to have a website that will go with you through this journey. So again guys really quick episode today. Just wanted to talk to you guys about that. And remember “cheap is expensive” it will cost you a lot more in the long run. “Expensive is cheap” once it’s done once properly it’s there and you’ll only have to do maintenance or updates as opposed to having to rebuild something in the future.
[00:08:48] Thank you very much guys. Please remember to subscribe to the All About Digital Marketing podcast. Leave us a review. Feel free to give us any comments. And we look forward to speaking to you again soon.