Today’s episode is all about influencer marketing. We’re joined by Derren Ohanian from Social Sensei. Derren knows what it takes to make an influencer marketing campaign for your business.
Something that’s important to remember is to be a human being online. Yes, it sounds so simple, but way too many people seem to forget that once they’re online and in front of their keyboard. Being human and authentic is how we create real relationships.
We talk about the different levels of influencer campaigns, looking at the opportunities for micro-influencers and even nano-influencers. What’s a nano-influencer? Someone that has a small audience (sub-1000 subscribers), but is hyper niche and has an engaged audience.
If you’ve been thinking about, or you’ve been trying influencer marketing, you’ll want to listen to this episode. Derren’s experience and insights will help you understand where you should focus your efforts.
I hope you all stay safe.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Get Social About It
Join Derren Ohanian from @socialsensei33 and Host @justchrisbruno as they explore the opportunities available.
Have you tried influencer marketing? #marketingpodcast
Stuff We Mentioned
- Visit Social Sensei’s Website
- Connect with Derren Ohanion on LinkedIn
Music by Hani Koi from Fugue
