In this week’s episode, we’re joined by Olga Andrienko, Global Head of Marketing at SEMrush.

For those of you that don’t know about SEMrush, you’ll want to check them out. They offer an “All-in-one Marketing Toolkit for digital marketing professionals”. This episode isn’t sponsored by them, but it is a platform that all marketers should know about.

With Olga we talk about the importance of content marketing, understanding your audience, and what your competitors are doing. There’s a lot to take in, and Olga’s experience and knowledge will be of value to everyone.

No matter if you’re a small or a large business, you’ll find some great insight from Olga and a conversation that we really enjoyed having.


A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Get Social About It

Join @olgandrienko, Global Head of Marketing at @SEMrush, and host of the @allaboutdigmar podcast, @justchrisbruno, as they talk about Social Media, Content Marketing, SEO and so much more.

Stuff We Mentioned

Want to find out more about SEM Rush or Olga Andrienko, then check out the links below:

Chris Bruno 0:00
This week’s episode is brought to you by campaign refinery, an amazing new email marketing automation tool. Look, in the world of digital marketing, there’s a lot to keep track of. We all know this. As much as we’re in love with social media and the power of social conversation here at social link and on the all about digital marketing podcast, we are well aware of just how powerful email marketing can be. Email Marketing is not dead. In fact, it’s never been more important to help you leverage your presence everywhere else into the one channel that you’ll own regardless of what changes Facebook, Twitter, or any other platform makes in the future. I’ve known the founder Travis Ketchum for years, and he’s been a past guest on the podcast, Episode 15. If you want to listen to it, I’ve personally used his other products before and they’ve been fantastic. The amount of thought that he’s put into each and every one of what he’s created has been incredible. I’d highly encourage you to try that free form. day trial at Campaign to see what world class email marketing automation can do for you and your business. massive thank you to Travis and campaign refinery for their support of the all about Digital Marketing Show.

Welcome to the all about digital marketing podcast, the show all about digital marketing, digital marketing, digital marketing, digital marketing, brought to you by social ink digital marketing agency specialising in social media and content marketing for brave brands and forward thinking SMEs. I’m your host, Chris Bruno. And as always, we’re here to bring you the most actionable tips, tricks, tools and insights to help you achieve more when it comes to your digital marketing. Subscribe to the show. And be sure to share with a friend if you found something useful or interesting. You can find all the show notes and more information on www dot all about digital

Chris Bruno:
Olga, thank you so much for agreeing to come on the show today.

Olga Andrienko 2:11
It’s a pleasure. Thank you for having me.

Chris Bruno 2:14
So I’m really looking forward to this. And I think everyone that’s listening is going to get a huge amount of value out of today’s episode. Because you are in fact, I’m hoping I get the title right. But the Global Head of Marketing for sem rush. Yes. That’s great. Fantastic. I got it. Right. So the, for anybody who’s been living under a rock or who doesn’t necessarily know about sem rush, can you give them a little bit of an intro about about what it is and how it works?

Olga Andrienko 2:40
Yeah, sure. So sem rush is a software built for marketing professionals. And we’ve started with tools dedicated to SEO and advertising. And now we have fully featured SEO software suite and also, yeah, helping marketers with Google ads or Google Display. network and content they’re publishing on their website, and also with social media, scheduling and analytics. So what it basically means is that we have all the tools that marketers need to analyse how their brand is visible online at the moment, analyse the market, understand what competitors do better, and get the necessary recommendations and tools to ensure that they grow their visibility more. Fantastic.

Chris Bruno 3:31
So, for anybody who’s listening and you want to check it out, we will make sure that there is a link of course in the show notes so that you can go and check out sem rush. Olga, what about yourself, what’s your background and how did you end up? How did you end up here where you are now.

Olga Andrienko 3:47
So I actually have started ecommerce and marketing and sales. So I actually I always worked in income design. In departments, and I’m passionate about what I studied, and basically just, that’s what I’ve been doing for almost, I think 1213 years now. So I was, I was working for four years in a bus company and bus tickets are not necessarily the sexiest of the products. And there I was the regional sales manager and ultimately marketing manager. And afterwards, I just I resigned and I wasn’t started being started exploring more about social media, and how to end that was 2013. And suddenly, I just came across sem rush as a tool. And I thought that this is the most amazing tool I’ve ever seen because it gave me the insights about my competitors, what keywords they were ranking, and then I also recognise the logo and I’ve seen them on the recruitment website. And I thought that whatever position this company has in my city, I would apply for whatever they have, because I believed in the product so much. And they had social media marketing manager position, and it was exactly the webinar. That was what I where I discovered about the tool. So I sent most informal cover letter saying, guys, you’re so awesome. I want to work for you. And within a week, I was a part of a team and from Social Media Manager, I actually I grew to have my own team so I became head of social media. And then I was given we did a bit of a regional divisions. So there was marketing team for us, for you gay for France, for Germany for Italy and then for different for Brazil. Not not Brazil at that point, but basically for our most important markets. And then I got a team that was called rest of the world, meaning I actually had the biggest region. And we did lots of activities from influences from instant influence marketing, to content marketing, to webinars, to social media to enable Basically, anything we could to enter new markets for sem rush. So from there, I just kind of grew into the role of overlooking all of the markets we had, including English speaking markets.

Chris Bruno 6:39
That’s incredible story and I like I like the progression. It’s something a lot of people don’t seem to realise. And a lot of people seem to want to jump in at director level or you know, whatever, it might be hit cmo level, and they don’t really realise that there is usually a trajectory to behind the people that have got there, and the people that have made it there. So I think there’s one thing that you did Talk about that. And I really want to pick your brains on this. You mentioned obviously you started it was social media focused as a position. And that was back in 2013. Now, I have my own beliefs on this, but I’m gonna wait for you to share yours first. But what do you think of social media today in terms of the opportunity that it represents to small to mid sized businesses?

Olga Andrienko 7:22
Yeah, well, 2013 I think was a bit easier in terms of organic social media because Facebook hasn’t rolled out their algorithms. So x basically, they rolled out in 2014. And it became increasingly difficult for, for pages for companies pages to to be visible organically, so they were forced to kind of pay their way to the audience. So yeah, in 2013, that was easier and Instagram was just a new thing. And yeah, and also smartphones. have that many apps and the variety of social media isn’t that big. So I’d say that in some ways, the access to the audience was easier. Whereas now the the pace of change is so quick that you, if you spot the opportunity at the right moment, then you can be on this wave or the next big thing. And actually, you can easily acquire audiences in the niche platforms. And so if you adopt or if you’re just to change pretty quickly, then today, marketing is in no way more difficult. But I think them qualities that social media manager should have changed a bit.

Chris Bruno 8:56
So it’s interesting. So from from my side when I see I’ve been doing this now since 2008. And so it really was the beginning of social media and everything that was that was happening. But for me, I’m, I’m still seeing a lot of people who focus on things like the vanity metrics or that are trying desperately to, you know, become famous, or influence or kind of side of things. And not enough people or not enough small businesses that actually focus on what you mentioned there at the end of of what you just said, the niche audience and being able to find those people where they are, and to really connect with them. And I think this is something that’s become a huge problem for a lot of businesses is that they’re confusing, the need to attract lots and lots of people versus actually if you can find the right people, you don’t need that many of them. And I’m wondering like from your side of things or from your experience, and obviously, you know, like you mentioned you went from selling very non sexy bus tickets to Probably one of the world’s leading platforms where you are now, you know, what’s that kind of? What’s that kind of focus look like in terms of really finding and drilling down on the right people and how you actually access them.

Olga Andrienko 10:12
I have to say actually selling it emotional is way easier. And yeah, because the product inspires, it sparks the emotion. Because I want to learn about the competition I want to learn I just want to discover what I can do better. And this is just within my reach, whereas the other and also it’s a difference, b2c, it’s b2b, and then I was working in b2b b2c and if you want if you want I can also elaborate on my cup my take on what how marketing is different after I answer the question, so yeah, I I feel that when, when I joined, I started thinking of what my strength. We’re compared to everyone else on the market that has been doing social media for a while competitors. So I not only looked at the companies, but I looked at people who were posting on behalf of the brands. And I think this is really, really, really strong thing that I did. And then my my boss at the time actually made me do this. And then I now recommend everyone to do the same exercise because you ultimately identify where you can be stronger and social media is the place where the communication is very personal. And the personality of whoever’s posting really is affecting how the brand is positioning itself. What I did, I saw that I am able to process information really quickly and I also notice people and I can remember a lot of accounts are a lot of influencers really quickly, and I started hanging out on their pages. So I didn’t really care. So I ensured that we had good content, but I didn’t really look for the best possible unique content. For our page, what I did, I just went and I was chatting to people about the posts that they have published. And then I was thanking everyone. At the time, Google Plus was still around. So I was doing that. I was thanking every opinion leader or micro influencer on sharing our posts. So I was I just went out and built relationships. So I actually utilise social media for what it was built for. And I think from there, we I tapped into micro communities. And from there, I built the advocates for the brand and we’ve built really strong connections. Instead, it was not just me in one half years, but it was really, really big, strong community that was advocating on our behalf. And that really helped us escalate the business and ensure that a lot more people know about the brand.

Chris Bruno 13:21
So I loved what you said there about, you know, going onto social media and using it, as it was created or what it was meant for. It’s really interesting. So as an agency, we, we constantly hammer and the way we’ve put it, this is, you know, putting the social back into social media. And it really is that the amounts of small to mid sized businesses that don’t necessarily see opportunities because they think that by shouting into the void and posting a link, that there should there should be a rush of people coming to them to say, Hey, thank you so much for sharing that. I really want to be involved. And actually what you’ve talked about is exactly what we try and help encourage businesses to do which is, you know, get involved in the conversation, talk to people as well, you know, you can’t just expect everyone to come to you. There’s nothing wrong with you going to them and finding them and finding where they hang out and exactly what you’ve said there, you know, you’re tapping into these micro communities that eventually or invariably is where your actual target audience actually is. Yep. Mm hmm. So I’m going to pick you back up on what you said a little while ago, which was b2b and b2c, I think this will be a great one for people to understand, and to get some tips, some tips and actionable advice from you. But what did you find as being the biggest challenges are the biggest differences between b2c and b2b?

Olga Andrienko 14:43
So in b2b, if I’m if I buy a product, and I’m the end consumer, then I buy it as Olga, and if I buy something on behalf of my company, then I’m Olga sem rush. And actually will People First of all, people are a lot more polite when they represent the company, and then they’re a lot less demanding. And then I think this really sets the tone for well for all the differences because, as Olga, I really don’t care that much of what the company would think of me, and then what the implications would be if I’m unhappy and submit a claim or, if I will, and if I’m happy, then what it just I might buy something once and I don’t mean necessarily, brand needs to build relationship with me. Whereas in b2b, that’s a two way street as I feel it well and also, again, this but the emotional connection of something that I buy as Olga is way stronger than when I buy something as old as sem rush because Work is just it’s an important part of my life. But it’s still it’s part. And then for example, with comparing the bus tickets again with with sem rush, I would say that people use sem rush three, four hours a day at maximum, and then maybe some check it twice a month, or maybe they can do weekly, but the time that they spent in the in the software is really, really small compared to the product that they sometimes buy for themselves and beat food or for a while or clothes or whatnot, or even bus tickets, and then they travel. So the connection is stronger for b2c and that also just brands who sell and b2c they need to have this emotional connection and then they have a lot of more comments and then people tend to respond to more aggressively. And then getting back to social media. That’s really, really true. So comments can maybe harsh from the audience, and then audience can be aggressive. And then they don’t really choose words when they say something. Whereas in b2c in our niche, everyone’s like, everyone’s really selective with words. everyone respects each other. But there is a lot less comments when something happens because they know that they represent the company and everyone sees them as the company and not themselves. So it’s just completely different communication style. All’s well and then the relationship with a brand cannot be as strong as in b2c.

Chris Bruno 17:41
Do you think that some when it comes to sort of b2c and b2b that people sometimes forget though that b2b there is still another human being on the other side? Now admittedly, like you said, they’re less emotionally engaged, they represent a company, they might not always tell you exactly how Feel like like somebody would on a personal transaction or anything. But you find that some businesses seem to forget about the fact that there is actually a human being on the other side of that decision making process.

Olga Andrienko 18:11
I think that people sometimes forget this in b2c as well, especially if they’re unhappy. And then they think that the customer support specialist is the one to blame for all of their, their unhappiness. So I think that in b2b that’s just depersonalised, whereas in b2c that’s personalised, but that’s a lot. There’s a lot more disrespect. So I would say that, just this, yeah, people do not forget that there is a human being but they blame blame them for everything, or they praise them for everything. And then in b2b, they do forget that there’s a human being Yes.

Chris Bruno 18:50
So it’s interesting and I think we’re probably going to end up going down one of my infamous rabbit holes here. I’m enjoying this part of the conversation. So it’s my prerogative but basically So we’ve actually come across companies that are basically worried about using social media or any kind of bigger length, or even actually about reviews and stuff like that, because they’re worried about those negative comments or those negative feedbacks or anything else. And I’d be interested to know from from your side, what you would recommend to small to mid sized companies, you know, in terms of embracing that, and for us, we feel that, you know, it’s it’s one of the biggest assets is that that almost instantaneous feedback loop that you can get from social media, be it good or bad, but actually using that or seeing that as as a positive rather than as a negative, but what are your thoughts and take on that?

Olga Andrienko 19:40
I love negative feedback.

And I would take it every time. And then I hate the silence. So the silence means the person doesn’t care. Negative feedback means that if you if a person wrote to us that they’re unhappy, that means that they want the page to solve And if we get it solved, or if we start the conversation, then it mean well then for, we have a chance to turn this person and the biggest ambassador. And we’ve done that. So a lot of times people just need attention. And they also are pretty understanding, because of the reasons if you actually are transparent enough to share the reasons of some of your decisions. So yeah, and also, if you imagine this, well, if person has just stable non emotional state, if they kind of swing to the negative, they will never get back to stable they always will swing to the positive from negative. So, in northwell, if you have a upset customer, by fixing that problem, you’re definitely gonna ensure that they will tell at least one person or maybe more, but if you’re not doing To solve the problem, then you will have definitely an unhappy customer who is not advocating or who is equivocating against you.

So yeah, we always reply to negative feedback, we always reply to threads where we are mentioned. And that’s my personal take, and what attitude to this and this is what we are sometimes not that timely with, with replies, and now we’re fixing that. But yeah, definitely This is, this was a big part of my hands on work. And now we have the whole team dedicated to monitoring, negative comments, and responding as quick as possible. Really happy to say that and for everyone listening, you see, it’s not just me that keeps banging this drum. You should look at this as an opportunity. And I think you know, from what Olga’s just said, There again, you can hear it you can swing a negative into a positive. You can take people from from where they’re unhappy And into a place where actually they feel like literally the product is almost being built around them, even if that’s not necessarily the case, but that’s how people feel, and exactly what I’ve always said there. Again, you know, somebody who has an experience like that and has an amazing experience and that feel that connection with a brand. They will tell people, we’ve all done it, you know, when you’ve had an incredible experience on a flight or if something good happens, or you know, you complained about something that was bad, and instantaneously there’s a fix to the problem. You always have that feelgood factor. And I think it’s interesting because it’s a bit like the NPS, the net promoter score. I don’t know if you guys use this augur internally or not, or if or if you’re allowed to sort of talk about that, but from from my side, the MPs I was introduced to it probably about seven, eight years ago. And it was just revolutionary to see that literally, you’re breaking things down between the negative the detractors, the people who don’t like you currently, and then you’ve got a whole big chunk in the middle, which is just It’s just no man’s land. It’s where people really haven’t connected with you on any level. They’re neither happy nor sad, and they don’t really represent anything. And then finally, you have the happy people. And I think it’s such an important or such a useful way of looking at it in terms of you know, you can turn those people around and you can make even bigger brand ambassadors from something that starts off negative.

Yeah, absolutely. And we do use NPS that’s in our customer, customer support department. So I don’t know the score at this point. But we also we incorporate the feedback in a well in every possible way. We have this on every dashboard in the tool, we have a user voice open about window. And we also have support team working 24 hours, also in social media. So our social media team is integrated. And we have a special listening tab. On Sprout Social, where we assign tasks to customer support, so they would take them as soon as possible. And we have live chat on the website. And yeah, we constantly gather feedback from opinion leaders and just you will and we also have a private Facebook group for paid paid customers where they also get the help or they talk to product owners and share to wishes so we gather feedback in every possible way with marketing and customer support.

Chris Bruno 24:33
I’m happy to hear that it’s not just me that saying these things and banging these drums so thank thank you and this wasn’t rehearsed everybody. This wasn’t something that we talked about beforehand. And okay, cool. So, from my side, obviously your tools and and you get such a spread now of everything from you know, the competitor analysis for SEO for content, social media, scheduling and understanding. But for your from your personal point of view, not necessarily from SEO. In rush, but from your personal point of view, where should small to midsize businesses really be focusing their time and their efforts? If especially if they have limited resources?

Olga Andrienko 25:11
I would say they should focus on the content that they build on the website. So on I would say their workflow I’d recommend would be this. So they definitely will they have their domain and they have domain of their competitors. So they should go and analyse the keywords that people search will search for and then while those domains rank for also they would they should, they obviously know five to six main keywords or the main main words associated with their business. So I would recommend that they understand what really ranks in search. So what are the most popular queries most popular question But the audience’s understanding is just asking in Google, and what the competitors rank for. And then from that they are already able to build the keyword list. Where they also can do is understand, well ask customer support, what questions their potential clients have for that they don’t need the tool and they just go to the team and then check their inbox and then we’ll check for the clients questions. So they have a list of most popular questions and most relevant questions that potential clients are asking and what I would suggest is that the business owners take this list, also take their recorder, audio recorder, and then they go to the professionals within the company. So I would give example so if you’re well if you’re in health care And then you have a list of questions connected to, to the services you provide, then you ask this list of questions to the doctors, record their answers, and then order the this content to be written by the content writer. And then you publish it on the blog. And basically, then you have the chance of ranking this content, because already 50% of traffic, the upsets come from Google, and social media will give what is a good thing to focus on for the existing community. But I would definitely in order to get more cleanse, I would definitely invest in the content, I would ask the biggest experts, the strongest experts you have. And then I would try to rank my content on Google and I would not try to rank the content that would be connected to my company, but I would rather go a bit one step higher and check for questioning informational queries. So if that’s if that’s my clinic again, like then I would name at the keywords like Why does my knee hurt, not necessarily about the clinic, but about the health state. And that would if you, if Google chooses you as trustworthy source, then people will no look no further. And then they if they have the best information at hand, and then you are the one that provided that they’re going to stick to your business and become a client. So that’s definitely some something that every company can do. And this world the strength, the strength of small businesses here Is that they can laser target their questions. And also, business owners are still so involved in the day to day operations that they really know what they’re selling. And they also really know the pains of the customer. So it’s easier for them also to create the content. They’re much more agile than big companies, and they have a really good chance of ranking for long keywords. So I would say six, seven words in that in that question, that would be something that you need to target. I think

Chris Bruno 29:36
it’s really interesting because, again, what you’re saying completely resonates for me, a lot of people get caught up in trying to create content with their own intentions in mind. I want to get more clients and they don’t realise or they don’t take the time to look at it from the other side, which is, forget about you trying to secure a client even though that is the answer. A goal is what we’re all trying to do. But when it comes to that content creation process, what we’re really trying to do is get give somebody something that has absolute value that they’re going to be able to take away from, and that they’re going to be able to then say, Great, like you mentioned there, you know, I’m not going any further, I trust these guys, they’ve given me the answer to what it is I was looking for now I need the extra help, which is getting in touch with them or booking an appointment or whatever it might be. And I think it’s too easy for too many people to to focus on the end result. So basically, everything is created, you know, why you should buy my products, why you should, as opposed to actually trying to help the end user and that target audience, and exactly what you said as well, you know, by going with those longer keyword, phrases that you can start trying to create content for one obviously, it’s a far less competitive space than a one word or two word kind of search. But actually, it’s more specific to your target audience. Which is even more important, because those are the people who are most likely to then purchase from you, whatever your service might be whatever your product is, it doesn’t really make any difference. But that’s how you really get that targeted down. So instead of going for the words that have a million searches a month, but actually, if you managed to get, you know, 50% of all the traffic of just the thousand people who are really looking for that exact piece of help, then you’re far more likely to get a chance to convert those than you are to get the mass market.

Olga Andrienko 31:30
Yeah, yeah, absolutely. Agree. Hundred percent.

Chris Bruno 31:34
Okay, cool. So in terms of competitors, and obviously, I know you guys and the tool that you offer, does give people the opportunity and the potential to be able to see how competitors are ranking for other content. But what do you think is important, especially in that small business kind of Lane? What are the important factors to really be looking at when you’re doing your competitor analysis?

Olga Andrienko 31:58
I would say It’s important to it’s important firstly to know yourself your offering and then look at the if that small business and look at the niche that you serve serving. So let’s take the well sem rush, when you type in the domain in your capacity in sem rush will give you the nationwide list of keywords that might not necessarily work for small business. So we have a tool that would allow you to track rankings and also discover your local competitors in in the city on the city level. And I think that’s what small businesses really should aim for. So not really looking at the big picture even in the tools well all of the tools will give you this really big overview but a look for the for the tools that well in our case, that’s Position tracking, where we would really determine the local competitors that you really need to look at because they Well, we would then analyse the searches of only this area, and then show you who you competing with in terms of attention in the Google search. I would say also, what I really look at myself is the well strategies and you need to understand the traffic sources of your website and competitors websites. So that is that can be done with traffic analytics. You will use Google Analytics for your own website and we have traffic analytics to compare your website to others. There is also a free report by similarweb and it gives you the overview and for free And this is just really again, top level information if you want to dig deeper, and then if you need to look, we’ll go local, then it won’t be free, and both us and similarweb. But definitely look at the traffic sources and understand, maybe you have a really strong referral strategy for referral traffic, meaning that a lot of websites, link to you and mention your company and then include the link to your website. And then and your competitors are placing a lot of ads. And this is really important to understand because the budgets may be different. And the internal team is different. Maybe they have well, you have a strong PR person within team and then they have performance manager. So I would I would definitely look at where the traffic comes from. And that really tells me a lot of about weather. Companies heading and then where they strong at. And I would never suggest that the company for their competitors in the terms of strategy. So always look at the points where the competitors are weakest, because that’s where you have the most strength and following their path. And then sometimes just companies really fall in this trap of thinking, Okay, if they do something, then it means it’s working and we have to do the same. So if they’ve if they’re already placing ads today, then of course you can place ads and I think that’s a great strategy and then you should invest in advertising, but doing the same exactly similar approach would just increase the well the competition on this line in ADS. While if you actually focus more on media more and referrals, then You’re you, you’re approaching the empty field, and then so called blue ocean where there’s not much competition, and you have a whole attention to yourself. That’s definitely what Small Biz small businesses should care about. And when it comes to bigger companies, then of course, it’s question that they have to use all possible channels, and then allocate budgets accordingly. But for small business, because sources Well, the resources are so limited, and I would definitely always look at where competitors are going and going in the opposite direction.

Chris Bruno 36:39
Like it going against the tide, as opposed to trying to join it and exactly what you said there, especially when it’s a competitive market already. If you’re doing the same thing such as Google ads, because they are too then all you’re actually going to do is push up the price of what it’s going to cost you and what it’s going to cost them and get yourself into two bidding wars for very similar key words as opposed to looking for the other, the other opportunities and again, it always comes back down to that doesn’t it really in terms of you know, going for those niche audiences, finding those real target audiences and then being able to actually go after them where they are and how they are doing or what, where they’re actually hanging out. I think that’s a huge a huge point for everybody listening especially when you’re a small business, especially when you have limited resources that these are on those early stages. And you know, you don’t have to be all things to all men. And in fact, you know, if you’re trying to be so vanilla that you please everybody then invariably what ends up happening is you actually end up pleasing nobody, which is a real shame as well. And okay, so all go in terms of yourself personally. And I asked this question now to all the guests come on. What’s your favourite social media network to use? again for yourself personally, if you’d like to talk about it for work as well, I’d be happy to know too.

Olga Andrienko 38:00
So I have to. So it’s well, I just, it’s Facebook and Instagram. And I use Facebook for work. And so how I arranged my Facebook feed is I, well, I got to know a lot of influences. And then I went to my friends list and I labelled the most important influences, as see first to ensure that whatever they talking about, and then also pick the ones that would talk about business and not share a lot of personal updates, but rather just share industry updates. And that way I get the industry updates firsthand because that’s what if influences had care about this, then I ultimately also can just join the discussion and then I enjoy that I see the hottest discussions first. And I also use Facebook Messenger in our in our industry that works, which is well, marketing professionals they do use Facebook and all of the other platforms for work. So that’s easy not for Well, that’s not for everyone, but that definitely works for me.

So we have chats with clients and with influencers, Facebook Messenger, and yeah, so it’s 99% work. And Instagram is something that I use for inspiration, because I follow the bloggers that I yeah, I’m interested in and it’s mostly psychology, it’s personal development, self growth. And also, I am subscribed to everyone on my team, because I care about them deeply. And I feel that it just Yeah, for me, it’s important to know what they’re passionate About off work. And I also can work just yeah, let’s see what what inspires them and then what they’re doing. And yeah, I have only the team and the blog is that I would want to follow

Chris Bruno 40:15
Is your Instagram open.

Olga Andrienko 40:17
Yeah, yes. Yeah, I don’t post that often, but I just, yeah, I’m following more than I’m my broadcast.

Chris Bruno 40:25
Okay, so what’s your handle then so that people can come and find you.

Olga Andrienko 40:29
It’s olgandrienko with one a in the middle. That’s just o l g a d r i e n k o, and that’s the same name that I have in Facebook, on Twitter and on LinkedIn.

Chris Bruno 40:46
Awesome. There you go, guys. You can find Olga and follow her to see what she’s up to. And last question before we wrap this up, what’s the one biggest tip or piece of advice that you would give to anyone who’s listening To try and help them with their marketing. I know it’s a tough one. But But yeah, just the biggest tip or the biggest thing that you think of, to try and help them.

Olga Andrienko 41:10
Well, that would be a very, I would say, top level. That will always apply their strengths because ultimately they will learn, they would end up doing only what they want to do. And then everything that they just have to do will not be done to the best of their ability. So they just should find the niche in marketing that applies to their strengths and to their passions, and then it’s just yet the road is open.

Chris Bruno 41:45
I love it. Fantastic. Olga, thank you so much for taking time out of what I imagined to be a very busy day to talk to us and I really do appreciate it. And thank you again, and I hope to speak to you soon.

Olga Andrienko 41:57
Thank you as a pleasure. Thank you.

Chris Bruno 42:00
The all about digital marketing podcast is brought to you by Social INK. A distributed digital marketing agency specialised in delivering results through online campaigns. Whether it’s content marketing, social media marketing, online advertising or web design, we’ve got you covered from strategy through to delivery. If you’re struggling with your digital marketing, get in touch today by simply visiting

Transcribed by https://otter.a

Music by Hani Koi from Fugue