Businesses, whether B2B or B2C, can get a lot out of either hosting, attending, or exhibiting at events. So it was a pleasure to chat to Maggie Bruk, Marketing & Media Manager at Shocklogic, the event management software solution. Our conversation digs into events, humanising B2B, what Shocklogic themselves do to get leads online, and her tips on using video.

Listen in to get actionable tips and insight into where to focus your resources, how to repurpose content to save time AND be more effective, and why you don’t have to talk about the “obvious” stuff to get leads or grow your business. In fact, it’s better and more engaging to talk about the relatable things your clients and customers care about.

Remember to rate and review, and share this with a friend who needs an extra push to use events or video in their business. Read all the show notes and find all our channels at 

Show Notes

  • How Shocklogic humanises their B2B brand [03:02]
  • Why video makes great “cornerstone” content [07:26]
  • How to identify topics to talk about that will actually engage your ideal clients & customers [11:31]
  • It’s better to focus on a couple of channels and do them well, versus spreading your marketing too thin [19:26]
  • One piece of advice before you use video [29:06]

Stuff We Mentioned


Music by Hani Koi from Fugue