We’re talking all about storytelling and creativity with Eugene Kan, co-founder of MAEKAN and ex-editor of HYPEBEAST. Storytelling has been around since the beginning of time. We’ve used this as a means to pass on information to educate and warn each other as well as to entertain.

When it comes to your digital marketing, storytelling plays a massive role in the development of your brand online. Going even deeper, it plays a role in how you see your business as the owner, too.

Hope you enjoy the episode and got some value from the conversation with Eugene. Testing, trying, and actually doing are some of the most important factors when it comes to your digital marketing. Remember to subscribe and leave us a review to let us know what you think of the podcast.

If you’re looking for more help with your digital marketing, I’m excited to tell you that the team at Social INK Digital Marketing Is launching a brand new education platform focussed on helping all brands and businesses with their social media marketing. You can sign up today on www.PostLikeShare.com to make sure you are amongst the first to know as soon as it goes live and to receive a very special welcome gift too.

Read the transcript

Show Notes

  • How football led to a creative career [02:22]
  • You need to be prepared and passionate to win the attention war [06:03]
  • How to be creative “on demand” in a sustainable way [13:04]
  • Practice what you preach [17:17]
  • The reality of financial “stability” in media companies today [20:25]
  • How today’s digital tools help AND hinder authenticity and storytelling [25:14]
  • Why you can’t spend all your time perfecting your product, and the consequences if you do [33:39]
  • The #1 thing you need to know about your audience, and why trying is the most critical part of marketing [36:02]
  • How to go from purely transactional business to making a connection [40:40]
  • Your business needs to offer you, the business owner, more than just money [43:18]
  • How to use your comfort zone in a productive way [51:05]

Stuff We Mentioned

Music by Hani Koi from Fugue